Director of Data

The Director of Data & Analytics is the architect and accelerator of Rugiet’s entire data ecosystem - infrastructure, analytics, attribution, forecasting, and personalization. You’ll lead a small, high-impact team while driving the evolution of our stack as we migrate into Snowflake and build a scalable, ML-ready foundation.

You’ll report directly to the CGO and partner closely with Marketing, Product, Engineering, Operations, and Finance. This is a role for someone who can zoom between big-picture strategy and hands-on analytical depth without dropping a beat., * Define Rugiet’s data strategy and lead the team executing it - from infrastructure to analytics to modeling.

• Manage and develop 2 analysts/data engineers, raising the bar on analytical rigor, ownership, and output.
• Create a transparent intake and prioritization system so stakeholders understand what’s happening, why, and when.
• Introduce higher standards for what qualifies as a data request, focusing the team on analysis over mining.
• Champion BI self-service by training teams across the company and building intuitive, reliable dashboards that reduce dependency on analysts., * Lead Rugiet’s migration to Snowflake and design a warehouse optimized for speed, quality, and massive growth.
• Optimize ETL pipelines (Segment Snowflake BI layer) that enable near-real-time reporting where it matters.
• Shift the company away from one-off dashboards and inconsistent models toward reusable, governed, version-controlled assets.
• Establish data governance standards - schemas, taxonomies, naming conventions - that prevent chaos as we scale.
• Assess long term scalability of current BI tooling and build out more robust self-service offerings for the organization to adopt for key decision making, * Partner with Product and Engineering to develop data inputs, segmentation logic, and feature sets used in personalization and ML-driven experiences.
• Translate behavioral and lifecycle data into algorithm-ready structures that improve retention, engagement, and patient outcomes.
• Ensure data pipelines and infrastructure support scalable training, monitoring, and continuous optimization of ML models., * Build LTV models and LTV curves sliced by acquisition channel, offer, audience, and treatment category.
• Create daily multi-touch attribution reporting and cut reliance on costly external tools by bringing core capabilities in-house.
• Build Rugiet’s retention OKRs and dashboards within BI tools - with intuitive views for the whole business.
• Attribute cancellations and churn to specific lifecycle, email, and SMS campaigns with clarity and statistical rigor.
• Architect and analyze A/B tests across the site, funnel, CRM, and product experience - unblocking high-conversion opportunities.
• Develop MMM (Marketing Mix Modeling) in Python to inform budget allocation across nine figures of annual spend.
• Partner with Finance on forecasting models for demand, inventory, and revenue planning.

Forecasting, Ecosystems, Data Analysis, Scalable System Development, Finance, Marketing, Product Engineering, Information Technology & Information Systems, Team Lead/Manager, Analysis Skills, * 7+ years in Data & Analytics with 2+ years leading teams; strong preference for high-growth DTC or telehealth experience.

• Hands-on mastery of modern data stacks: *

• Warehousing: Snowflake (or equivalent)
• ETL/Pipelines: Segment, Fivetran, dbt, or similar
• BI: Domo (strong preference), Looker, Mode
• Analytics: GA4, Segment, Mixpanel
• Attribution: Northbeam, MTA structures, familiarity with MMM
• Advanced SQL and strong data-modeling discipline - you build scalable foundations, not just one-off queries.
• Proven ability to turn messy data into clean insights and communicate them clearly to executives.
• Experience enabling BI self-service and building stakeholder capability.
• Strong understanding of data governance and privacy/security practices., * Python or R experience for LTV modeling, churn prediction, MMM, forecasting, and ML feature engineering.
• Experience with Blotout, Growthbook, or similar tools.
• Background in healthcare, wellness, or subscription businesses.
• Experience building or supporting personalization/ML systems in partnership with Product.

Rugiet was founded on the belief that men’s health has been underserved by an industry too comfortable with mediocre results. We built Ready, a patented, clinician-prescribed combination therapy that set a new standard for erectile dysfunction treatment – and then we proved the model by scaling it to tens of thousands of patients without a single retail shelf.

That success wasn’t luck. It came from combining rigorous clinical science with a direct-to-patient model that removes the friction, the stigma, and the middlemen that have kept effective care out of reach for too long. Patients get better outcomes. We learn faster. The flywheel keeps spinning.

Now we’re applying that same formula to a broader vision of men’s health – sleep, hair loss, weight management, testosterone, and a supplements line built to the same standard as everything else we make. Each new category is an opportunity to do what we did in sexual health: find where the market is settling, build something better, and get it directly to the people who need it.

We’re a remote-first team of builders, clinicians, marketers, and operators who move fast and take the work seriously. If you want to work on problems that matter, with people who hold themselves accountable, and at a company that’s already proven its model – this is the place.