Lead UX Designer

We’re looking for a passionate, player-empathetic designer who can develop clear, end-user experiences for children and their parents. The Lead UX Designer will work across all of ABCmouse’s game experiences: improving existing learning activities, developing and optimizing parent-facing features, and supporting new feature development-while keeping the learning needs of young children at the center of every decision.

The ideal candidate has a background shipping strong UX designs, ideally in an educational or casual gaming space, with data-informed product thinking. We’re looking for action-oriented and producer-minded candidates, comfortable driving work from a rough idea all the way to launch, and energized by the challenge of making education feel like play.

Responsibilities:

• Create high-quality UX flows, wireframes, prototypes, and visual specs in Figma that communicate design intent clearly to engineering and product partners
• Use product data, user research, and competitive analysis to identify opportunities for improvement and validate design decisions
• Collaborate closely with producers, engineers, educators, and artists to bring features from inception to shipped product
• Champion the end user-primarily children ages 2-10 and their parents-throughout the design process, advocating for age-appropriate, accessible, and delightful experiences
• Maintain a deep understanding of the ABCmouse product, user base, and competitive landscape to proactively surface improvement opportunities
• Leverage AI tools (e.g., Claude, Sc, or similar) to accelerate design exploration, prototyping workflows, and launch of designs to our end users at high quality
• Partner with data teams to pull and interpret metrics that inform ongoing feature refinement and live-service decisions
• Contribute to design system standards and best practices for game design across the ABCmouse product and within AI tools and workflows

User Experience Design (UXD), User Experience Design (UXD), User Interface/Experience (UI/UX), Gaming, Prototyping, Wireframes, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Customer/Client Research, * 8+ years of experience in game design, UX design, or a hybrid of both, with shipped titles or products in your portfolio

• Proven experience designing mobile products, with an emphasis on education, casual gaming, or other child/family-focused apps
• Proficiency in Figma for UX flows, interactive prototypes, and design specs
• Track record of delivering live-service content and iterating on designs post-launch based on data
• Comfort working with product analytics-pulling data, reading dashboards, and using metrics to drive decisions
• Strong cross-functional collaboration skills; able to work fluidly with product, engineering, art, and education teams
• Action-oriented with a producer mindset-you drive work forward and see it through to completion without waiting to be asked
• Passion for and deep empathy with end users, especially children and families

Preferred Qualifications:

• Familiarity with early childhood learning principles or curriculum design
• Experience with AI-assisted design tools integrated into a professional workflow
• Experience at a company shipping subscription or live-service consumer products
• Familiarity with ABCmouse or similar early learning platforms as a user, parent, or designer