Industry Marketing Manager, Defense & Intelligence (EMEA)

Planet is looking for a strategic Industry Marketing Manager to help grow our business in the Defense and Intelligence sector. In this role, you will work closely with stakeholders from across the global Defense and Intelligence business group to drive demand for our AI-powered solutions among government audiences in Europe, the Middle East and Africa.

This role sits on the Industry Marketing team and is responsible for developing and maintaining resources that resonate with military, defense and national intelligence audiences. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.

This role offers the opportunity to directly shape our regional defense and intelligence narrative in EMEA. As a go-to resource for cross-functional teams, you’ll work closely with sales and guide key marketing functions to ensure we tell compelling stories across diverse content formats and channels. This role gives you the chance to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan, with your work being used by internal stakeholders at all levels and seen by senior military leaders.

The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with our military and defense audiences. This role is expected to routinely present internally and should be adept at public speaking and evangelizing Planet’s mission and defense solutions.

This is a full-time, hybrid role which will require you to work from our London office 3 days per week.

Planet encourages applications from Veterans and Reservists.

Impact You’ll Own:

Grow the market for our unique AI-powered solutions that detect threats across globally dispersed military, commercial sites, and open water.

Support new GTM initiatives (product launches, solution development, partnerships) and our Constellation Services business; assess gaps and identify opportunities for market expansion.

Ensure we bring compelling positioning and messaging to intelligence and defense audiences.

Produce and maintain a portfolio of industry specific marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.).

Partner with Account-Based Marketers to strategize on account-specific marketing campaigns and content to support pipeline growth and expansion.

Partner with product and pre-sales engineering teams to build interactive demos and narratives demonstrating product value for proposals, industry events, and executive meetings., Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools-e.g. Large Language Models (LLMs), deep fake technology, etc.-is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.

6+ years of experience in Product, Solutions or Industry Marketing

Bachelor’s degree in a relevant field

Direct experience working within the intelligence or defense sector

Track record positioning and marketing B2G/enterprise products

Exceptional listening and influence skills

Excellent writing, communication, and presentation skills

Creative and analytical thinking skills; ability to synthesize information

Excellent attention to detail

Experience partnering with product, sales, and executive stakeholders and communicating across leadership

Excellent organizational skills, self-starter with ability to collaborate across departments

What Makes You Stand Out:

Military service background or direct operational experience in Space Command or Geospatial (GEOINT) roles; previous employment in a Space Capability Development department in any Front Line Command (FLC) and / or roles in Defence Procurement DE&S (NAD)

Experience working with international sales teams

Active, current, or previously held security clearance

11:45p / 23:45 CET on the date stated below. Applications are reviewed on a rolling basis. This posting may be removed earlier than projected if a suitable pool of applications has been received. For this reason, we recommend applying as soon as you are able to.

Export Control Requirements: Planet Labs Germany GmbH is authorized to receive U.S. export-controlled information at Planet under an export license issued by the Bureau of Industry and Security. This position requires access to export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate’s ability to access all applicable export-controlled information without additional export licensing being required by the Bureau of Industry and Security and/or the Directorate of Defense Trade Controls.

Benefits While Working at Planet:

Paid time off including vacation, holidays and company-wide days off

Employee Wellness Program

Home Office Reimbursement

Monthly Phone and Internet Reimbursement

Tuition Reimbursement and access to LinkedIn Learning

Equity

Volunteering Paid Time Off

Compensation: The expected starting gross salary range for this role is listed below. Individual placement within this range is determined objectively based on gender-neutral criteria such as your skills, qualifications, and professional experience. This position may also be eligible for discretionary bonuses and/or equity.

United Kingdom Salary Range: £77,500 - £96,900 GBP

San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Why we care so much about Belonging. We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging-dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please… do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.

EEO statement Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.

Accommodations: Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet’s data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.