Senior Media Measurement Analyst

The Senior Media Measurement Analyst will work on the Analytics team serving high-priority client accounts. This role develops and uses Backbone’s measurement capabilities to inform action from our media strategy teams for clients. Responsibilities include defining and owning cross-channel measurement strategies, analyzing data, fostering trusted client relationships, and connecting our agency’s services to our clients’ business performance.

We’re looking for a collaborative and experienced media measurement analyst who is comfortable shaping a measurement framework and working hands-on in the data. Success is defined by the ability to communicate media performance and measurement strategy in the context of the client’s business and our media plan, ensuring that every insight connects to a decision.

This position requires in-person work from our Carbondale, CO, or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week.

The Work

• Lead the media measurement strategy and testing agenda for key client accounts and work with Analytics leadership to design and evolve these strategies

• Serve as an Analytics lead for Backbone service teams and client representatives, maintaining direct, trusted relationships with each

• Present clear performance results to clients and internal collaborators in terms of business impact and media plan objectives

• Design and evaluate media experimentation (brand lift studies, brand tracking, geo testing, etc.) to inform strategy

• Implement and interpret results from relevant media, web, and measurement models (web analytics, attribution, MMM, incrementality etc.)

• Collaborate with media and other service teams to coordinate shared workflows and contextualize insights to inform actionable media strategy recommendations

• Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, business, etc.

• 5-7 years of professional experience in media, measurement, analytics, or strategy, including direct client-facing work

Your Capabilities

• Exceptional ability to translate data into clear, compelling narratives for client and non-technical stakeholder audiences

• Deep understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift studies, brand tracking), media KPIs, concepts, and terms

• High data literacy with a willingness to get hands-on with advanced data analysis and visualization

• Strong, confident, client-facing communication and presentation skills

• Comfort using Claude and other AI-powered tools to accelerate analysis and reporting, with a desire to develop these skills further

• Strong initiative, a desire to learn new concepts and skills

• Detail-oriented, with exceptional critical-thinking and problem-solving skills

• Ability to prioritize and adapt to changing workstreams

The Extra Mile

• Python, R, SQL, and/or other programming experience

• Familiarity with Hex or other notebook tools

• Familiarity with Claude Code or AI-powered code editors

• Experience building media measurement models (media mix modeling, multi-touch attribution, incrementality)

• Familiarity with digital ad tracking technology (tags, pixels, conversion events, UIDs, and other user tracking technology) sufficient to collaborate effectively with technical teams

• Understanding of Backbone’s core values

• A love of the outdoors

• A sense of humor

65 North 4Th Street, Carbondale, CO 81623 Hybrid work $80,000 - $90,000 a year, $80,000 - $90,000 a year Flextime, Health insurance, 401(k) matching, Vision insurance, Dental insurance, Wellness program Flextime Hybrid work in 65 North 4Th Street, Carbondale, CO 81623, Salary: $80-$90k annually

Benefits: Health (including Employer 100% paid option), Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

About Backbone Media

We are the country’s leading active lifestyle media agency. For 30 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies with offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.