Director, Marketing Digital Transformation Enablement

As Director, Marketing Digital Transformation Enablement, you will act as the bridge between marketing strategy and execution, working closely with IT and AI delivery teams to embed AI capabilities into core marketing processes.

You will define and scale AI-powered solutions that enhance:

• Marketing effectiveness
• Content and customer experience
• Operational efficiency
• Data-driven decision-making

You will also play a critical role in shaping governance, adoption, and responsible AI frameworks across the organization.

What You’ll Be Doing

Strategy & Transformation

• Define and execute the AI enablement roadmap for marketing
• Identify and prioritize AI use cases based on business impact and ROI
• Drive adoption of Agentic AI and generative AI solutions across marketing

Business & Technology Integration

• Act as the key liaison between marketing, IT, and AI teams
• Translate business needs into functional requirements for AI and data teams
• Lead discovery workshops, design sessions, and proof-of-concepts

Delivery & Governance

• Oversee testing, user acceptance, and solution rollout
• Establish governance models, standards, and ethical AI frameworks
• Monitor performance and ensure solutions deliver measurable outcomes

Enablement & Change Management

• Lead global change and adoption programs
• Enable marketing teams with the tools and processes needed to leverage AI effectively

Innovation & Thought Leadership

• Stay ahead of emerging AI trends and drive continuous innovation
• Represent Marketing Digital Transformation in internal and external forums

Do you have experience in Marketing?, Do you have a Bachelor’s degree?, Experience & Expertise

• 8-12+ years in marketing transformation, digital strategy, or AI enablement
• Proven track record delivering AI or automation solutions at enterprise scale
• Experience working across global, matrixed organizations

Skills & Knowledge

• Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing
• Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization
• Ability to translate complex technical concepts into business outcomes and KPIs
• Excellent stakeholder management skills, including working with senior leadership

Leadership & Mindset

• Strategic thinker with hands-on execution capability
• Strong innovation mindset and continuous improvement focus
• Data-driven and analytically strong
• Passion for emerging technologies and AI trends

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or related field
• Certifications in AI, Digital Transformation, or Marketing Technology are a plus

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it’s a place where you can grow, belong and thrive.

Shape the Future of AI-Driven Marketing

At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. We are looking for a Director, Marketing Digital Transformation Enablement to lead the transformation of our global marketing ecosystem through cutting-edge AI solutions.

This is a unique opportunity to operate at the intersection of marketing, AI, and digital transformation, driving innovation, scalability, and measurable business impact across a global organization., NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.