Scott Hanselman, Rajeev Rajan, Sead Ahmetovic & Angie Jones
The Power of Developer Communities
#1about 7 minutes
Defining the core purpose of a developer community
Panelists share personal stories that define developer communities as spaces for mutual support, shared passion, and collective learning.
#2about 0 minutes
How Atlassian built a community around its products
Atlassian's CTO explains how Jira organically grew a passionate user base, which was then nurtured through a developer platform and marketplace.
#3about 3 minutes
Balancing business goals with authentic community value
Providing genuine value, such as free educational resources, builds brand affinity and mind share that ultimately supports business objectives.
#4about 4 minutes
Is developer advocacy a good first career step?
Developer advocacy is an empathy-driven role that benefits from deep industry experience, but teams can also thrive by mentoring junior advocates with fresh perspectives.
#5about 3 minutes
Strategies for building a new developer community
New communities can be built on the reputation of trusted individuals, while established companies must overcome historical biases to build new trust.
#6about 4 minutes
How Microsoft regained developer trust by embracing openness
Microsoft shifted its strategy from selling proprietary products to selling cloud compute for any language, embracing open source and an open toolchain to rebuild trust.
#7about 3 minutes
The business advantage of a strong developer community
Strong developer communities create a competitive advantage through product-led growth, increased mind share, and the potential to create a developer movement.
#8about 5 minutes
Actionable advice for contributing to the developer community
Panelists encourage developers to start their own blogs, actively participate in external communities for career growth, and democratize development by teaching others.
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Matching moments
10:26 MIN
Practical initiatives to engage and retain developers
Developer Advocacy in accelerated times
51:53 MIN
Q&A on shared systems and scaling productivity
Forget Developer Platforms, Think Developer Productivity!
15:51 MIN
Using developer relations to bridge company and talent
AI, DEI & Community: What’s Next for Talent Acquisition in 2025?
01:11 MIN
Atlassian's framework for improving developer productivity
Developer Experience in the Age of AI
06:24 MIN
What developers value most in the workplace
Cracking the Code to Tech Team Satisfaction
04:26 MIN
Polling the audience of recruiters and developers
Breaking the Ice: Debunking Myths Between Recruiters and Developers
05:59 MIN
Creating a community to solve a market-wide problem
Jelena Jelušić - Engineering Management Meetup Success Story Discover How to Host Events Engineers Love
15:51 MIN
How company culture can support the developer community
Coffee with developers - Brian Morrison
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