Rudi Bauer & Daniel Cranney

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding

What if your best recruiting tool wasn't a job post, but a community? Discover how DevRel builds authentic connections that attract top talent and strengthen your employer brand.

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
#1about 5 minutes

Defining the role of developer relations in tech

Developer relations acts as a translator between a company and its developer community, a role that suits generalists with diverse skills.

#2about 7 minutes

How DevRel supports HR and talent acquisition

DevRel teams can identify passive candidates and build a supportive community, making them a key strategic asset for attracting tech talent.

#3about 5 minutes

Using DevRel for authentic employer branding

Companies can build trust and a strong employer brand by empowering DevRel to engage authentically with developer communities, especially during a crisis.

#4about 5 minutes

First steps for building a developer relations team

To successfully build a DevRel function, companies must first define their needs and KPIs before hiring generalists who can execute across multiple channels.

#5about 6 minutes

The future of developer culture and DevRel

As AI changes development workflows, the human-centric aspects of DevRel become more critical for fostering a culture of trust and flexibility.

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Matching moments

Using developer relations to bridge company and talent
15:51 MIN

Using developer relations to bridge company and talent

AI, DEI & Community: What’s Next for Talent Acquisition in 2025?

Bridging the communication gap between developers and recruiters
06:36 MIN

Bridging the communication gap between developers and recruiters

Dev Digest End of Year Recap

New focus areas for developer relations teams
07:36 MIN

New focus areas for developer relations teams

Developer Advocacy in accelerated times

The business benefits of developer relations
04:39 MIN

The business benefits of developer relations

Developer Advocacy in accelerated times

Understanding the unique role of a developer advocate
00:05 MIN

Understanding the unique role of a developer advocate

Developer Marketing

Defining the dual role of a developer advocate
00:52 MIN

Defining the dual role of a developer advocate

Developer Advocacy in accelerated times

Bridging the gap between HR and developers
00:05 MIN

Bridging the gap between HR and developers

HR Leaders Summit Opening

The origin story of a recruiter-developer friendship
00:04 MIN

The origin story of a recruiter-developer friendship

Breaking the Ice: Debunking Myths Between Recruiters and Developers

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From learning to earning

Jobs that call for the skills explored in this talk.

Backend Engineer (m/w/d)

Backend Engineer (m/w/d)

fulfillmenttools
Köln, Germany

€35-65K
Intermediate
TypeScript
Agile Methodologies
Google Cloud Platform