Rudi Bauer & Daniel Cranney
Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
#1about 5 minutes
Defining the role of developer relations in tech
Developer relations acts as a translator between a company and its developer community, a role that suits generalists with diverse skills.
#2about 7 minutes
How DevRel supports HR and talent acquisition
DevRel teams can identify passive candidates and build a supportive community, making them a key strategic asset for attracting tech talent.
#3about 5 minutes
Using DevRel for authentic employer branding
Companies can build trust and a strong employer brand by empowering DevRel to engage authentically with developer communities, especially during a crisis.
#4about 5 minutes
First steps for building a developer relations team
To successfully build a DevRel function, companies must first define their needs and KPIs before hiring generalists who can execute across multiple channels.
#5about 6 minutes
The future of developer culture and DevRel
As AI changes development workflows, the human-centric aspects of DevRel become more critical for fostering a culture of trust and flexibility.
Related jobs
Jobs that call for the skills explored in this talk.
Bonial International GmbH
Berlin, Germany
Senior
Python
Java
+1
Bonial International GmbH
Berlin, Germany
Senior
Python
Java
Matching moments
01:19 MIN
Using developer relations to bridge company and talent
AI, DEI & Community: What’s Next for Talent Acquisition in 2025?
01:51 MIN
The business benefits of investing in developer relations
I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach
04:56 MIN
Making developer relations a strategic business essential
The Strategic Power of DevRel: From Community to Business Impact
02:19 MIN
Bridging the communication gap between developers and recruiters
Dev Digest End of Year Recap
02:50 MIN
New focus areas for developer relations teams
Developer Advocacy in accelerated times
08:21 MIN
The origins and evolution of developer relations roles
Stop Wasting Money on Ads: How to Actually Reach Developers
00:59 MIN
The business benefits of developer relations
Developer Advocacy in accelerated times
11:36 MIN
Bridging the communication gap between HR and developers
Why Developers Don't Care About Your Employer Brand and How to Fix it
Featured Partners
Related Videos
Why Developers Don't Care About Your Employer Brand and How to Fix it
Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
Emergency Discussion: Can’t Hire the Right Developers? Here’s What Everyone Else Misses
Rudi Bauer, Ana Gospodinova & Chris Heilmann
#Wanted and #Misunderstood: Decoding the Divide Between Developers and HR
Rudi Bauer, Adnan Pavlovic, John Salt & Ivana Spiridonovic
Stop Wasting Money on Ads: How to Actually Reach Developers
Christian Heilmann, Ana Gospodinova & Benjamin Perlzweig
Behind the Scenes: Putting HR and Tech on the Same Stage
Rudi Bauer & Ivana Spiridonovic
I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach
Tim Cadenbach
From Inside Out: Aligning Culture with Employer Branding
Rudi Bauer & Mihaela Nedelcu
Developer Advocacy in accelerated times
Chris Heilmann
Related Articles
View all articles



From learning to earning
Jobs that call for the skills explored in this talk.

&why GmbH
Berlin, Germany
€50-70K
Junior
Intermediate
Senior
React
Next.js
TypeScript



C&d Talent Advisory - Academy
Leeds, United Kingdom
Remote
£70-95K
Intermediate
API
Java


Microsoft Deutschland GmbH
Zürich, Switzerland
API
GIT
Azure
Docker
Terraform
+1



VRG-Gruppe
Oldenburg, Germany
Remote
Delphi
Microsoft Office
Microsoft SQL Server