Katrin Lehmann & Magnus Östberg

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Mercedes-Benz trained its cars on 200 petabytes of data. The result is Level 2++ autonomous driving in the world's most complex urban environments.

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
#1about 2 minutes

Introducing the software-defined vehicle and MB.OS

The new CLA is the first software-defined vehicle powered by the Mercedes-Benz Operating System (MB.OS) for a dynamic, updatable experience.

#2about 3 minutes

Using large language models for the virtual assistant

The "Hey Mercedes" virtual assistant uses GPT and Gemini models to enable natural, fluent conversations, which significantly increases user engagement.

#3about 4 minutes

Advancing automated driving with AI and neural networks

A model-based approach using neural networks and extensive AI training data enables Level 2++ automated driving in complex urban environments.

#4about 4 minutes

Transforming internal processes for software development

Breaking down silos between R&D and IT departments is crucial for enabling rapid, over-the-air software updates and fostering innovation.

#5about 3 minutes

Integrating AI across the entire business value chain

AI is being integrated into every business function, from generative AI in vehicle development and quality control in production to customer service automation.

#6about 2 minutes

Empowering developers with tools and an AI-first culture

Supporting developers with modern tools, continuous learning programs, and an AI-first mindset is essential for driving software innovation.

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Matching moments

Increasing the value of talk recordings post-event
04:57 MIN

Increasing the value of talk recordings post-event

Cat Herding with Lions and Tigers - Christian Heilmann

Why corporate AI adoption lags behind the hype
03:28 MIN

Why corporate AI adoption lags behind the hype

What 2025 Taught Us: A Year-End Special with Hung Lee

The future of recruiting beyond talent acquisition
03:15 MIN

The future of recruiting beyond talent acquisition

What 2025 Taught Us: A Year-End Special with Hung Lee

Breaking down silos between HR, tech, and business
03:39 MIN

Breaking down silos between HR, tech, and business

What 2025 Taught Us: A Year-End Special with Hung Lee

Moving beyond headcount to solve business problems
04:27 MIN

Moving beyond headcount to solve business problems

What 2025 Taught Us: A Year-End Special with Hung Lee

Automating formal processes risks losing informal human value
03:48 MIN

Automating formal processes risks losing informal human value

What 2025 Taught Us: A Year-End Special with Hung Lee

Incentivizing automation with a 'keep what you kill' policy
05:18 MIN

Incentivizing automation with a 'keep what you kill' policy

What 2025 Taught Us: A Year-End Special with Hung Lee

Why HR struggles with technology implementation and adoption
04:22 MIN

Why HR struggles with technology implementation and adoption

What 2025 Taught Us: A Year-End Special with Hung Lee

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