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World Congress 2025 • Aug 20, 2025 • Session details

Building Developer Experience - Brick by Brick

Rasmus Hald

Scaling to 1,200 engineers left Lego's developers drowning in severe cognitive overload. Discover how they eliminated fragmented toolchains by building a unified internal developer portal.

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#1 about 5 min

Evolving from legacy manufacturing to digital product organization

The organization navigated digital transformation by scaling autonomous DevOps product teams within a legacy framework.

#2 about 6 min

Measuring developer satisfaction and identifying cognitive pain points

Annual surveys revealed that while software engineers enjoy high autonomy, they suffer from cognitive overload and poor information discoverability.

#3 about 8 min

Centralizing API and product discoverability using Spotify Backstage

Creating a centralized developer portal unified fragmented data sources and simplified the navigation of internal APIs and cross-functional teams.

#4 about 3 min

Tracking technical documentation and defining paved tooling paths

Engineering leadership tracks documentation telemetry to acknowledge contributors and establishes supported paved paths to limit tool fragmentation.

#5 about 4 min

Fostering engineering culture through internal events and communications

The organization cultivates a cohesive developer community by leveraging internal tech conferences, cross-location meetups, and curated newsletters.

#6 about 5 min

Shaping future work with AI augmentation and inner sourcing

Future experience initiatives balance generative coding tools against data-driven metrics while expanding internal and open source contribution models.

Matching moments

1:43 min

Summarizing the organizational benefits of platform engineering

Christian Strack · LIVE

2:05 min

Addressing developer productivity challenges with internal tooling

Rajeev Rajan Rajeev Rajan · WWC 2024

1:41 min

Designing internal developer platforms and product team responsibilities

Romano Roth Romano Roth · WWC 2025

3:06 min

Building authentic developer community touchpoints

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

1:28 min

Identifying the four core pillars of developer experience

Mike Elsmore · WWC 2023

2:45 min

Measuring developer experience to drive team productivity

Christian Denich Christian Denich +1 · WWC 2024

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