WeAreDevelopers LIVE – SEO, GEO, AI Slop & More

Is AI breaking the web with useless slop? Or is it the key to making deep content more discoverable than ever before?

#1about 3 minutes

Discussing recent large-scale internet outages

Recent outages like Cloudflare's highlight the increasing scale of DDoS attacks and the trend of companies being more transparent about them.

#2about 6 minutes

Why finding simple information online has become difficult

The experience of searching for a simple product manual reveals how modern search results are cluttered with ads and irrelevant, low-quality content.

#3about 3 minutes

Understanding long-tail search and user intent

Long-tail searches are highly specific and convert well, which is why they are often targeted by marketers and comparison websites that focus on user intent.

#4about 10 minutes

Building a brand in the modern search landscape

To succeed online, focus on creating unique content and building a strong brand, which may require paid advertising to cut through the noise.

#5about 9 minutes

Using AI to unlock the value of video content

By using AI to generate summaries, transcripts, and topical playlists, long-form video content can be made more discoverable and consumable in smaller chunks.

#6about 9 minutes

Differentiating quality content from AI-generated slop

AI-generated content often lacks nuance and creativity, producing average results that can be distinguished from high-quality work by those with developed taste.

#7about 7 minutes

Technical SEO strategies for LLMs and new crawlers

In a rapidly changing landscape, providing structured data like markdown transcripts can help LLMs, but the challenge of measuring impact without direct traffic remains.

#8about 6 minutes

What is generative engine optimization (GEO)?

GEO is largely a new marketing term for established SEO principles, and focusing on gaming new LLMs for short-term gains is risky compared to creating quality human-first content.

#9about 9 minutes

Why content structure and accessibility are crucial for SEO

Using proper semantic structure like headings and internal links is fundamental for accessibility and helps both traditional search engines and LLMs understand your content's context.