A multi-agent system is introduced that turns a campaign brief into a full Instagram campaign using five specialist agents coordinated by an orchestrator.
The Agent Development Kit (ADK) provides a framework for building agents by defining their model, tools, and system instructions.
ADK Skills solve the problem of oversized system instructions by loading domain-specific knowledge on demand, reducing token costs.
Agents can be defined by wrapping external tools for multimodal tasks or by using the agent-as-a-tool pattern to create an orchestrator.
The Agent-to-Agent (A2A) protocol is an open standard that allows agents to communicate and discover each other dynamically across different frameworks and infrastructures.
ADK simplifies A2A implementation by converting agents into network-callable servers and creating remote clients with just a few lines of code.
The Machine-to-Computer Protocol (MCP) standardizes how agents connect to external tools like Notion by using a client-server architecture.
Gemini Enterprise Agent Runtime is a fully managed, serverless platform for deploying stateful orchestrator agents with built-in scaling, monitoring, and session management.
A live demonstration shows the deployed system in the Google Cloud console, from submitting a campaign brief to the orchestrator planning its execution.
The demo concludes by showcasing the final generated campaign assets, including market research, social media posts, images, and a structured Notion project plan.
Jobs that call for the skills explored in this talk.