World Congress 2026 Europe - Virtual Stage • Jul 2, 2026 • Session details

What craftsmanship is all about

Marco Achtziger

Generative AI accelerates experts but drowns novices in automated technical debt. Discover why foundational software craftsmanship is the only way to build a truly resilient engineering culture.

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Matching moments

2:44 min

Investing in engineering craftsmanship to maintain a competitive edge

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1:35 min

Maintaining software craftsmanship alongside AI assistance

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2:45 min

The role of craftsmanship and technical taste in engineering

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1:24 min

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5:22 min

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