Dan Mindru
Coffee with Developers - Dan Mindru - Product Marketing for Developers
#1about 2 minutes
An indie maker's journey from design to development
A developer's path from disliking code to embracing frontend development and eventually becoming a freelance indie maker.
#2about 3 minutes
Overcoming the fear of launching on Product Hunt
The psychological barrier of launching on Product Hunt stems from the fear of failure, which can be overcome by reframing the experience as a learning opportunity.
#3about 3 minutes
A product launch is the start of your marketing
A successful launch on Product Hunt is not the end goal but the beginning of your marketing efforts and a chance to build relationships with early users.
#4about 5 minutes
Why developers must prioritize product marketing skills
Developers transitioning to indie making must learn marketing skills like SEO and user outreach because a great product won't find users on its own.
#5about 5 minutes
Competing with large companies on Product Hunt
Indie makers can successfully compete against large, well-funded companies on launch platforms by building a personal audience and brand in public.
#6about 6 minutes
Finding your own sustainable path as an indie maker
There are multiple valid strategies for indie makers, from shipping many small projects to focusing on one, and the key is finding a balanced approach that prevents burnout.
#7about 3 minutes
Automating boilerplate code to ship products faster
Tools that automate tedious setup tasks like logos, metadata, and config files help developers maintain initial project momentum and focus on core features.
#8about 3 minutes
Why now is the best time to be a developer
Modern AI tools like ChatGPT for learning and Copilot for coding have dramatically increased developer productivity, making it an incredible time to build software.
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Matching moments
03:33 MIN
Why developer marketing is essential for tech products
Developer Marketing
09:20 MIN
Why developers should learn marketing and share publicly
Coffee with Developers
01:43 MIN
What developers value over traditional marketing pitches
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Why developers are skeptical of traditional marketing
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Why marketing teams need developers to be effective
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A practical guide to improving developer experience
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07:59 MIN
How to create authentic content developers trust
Why Developers Don't Care About Your Employer Brand and How to Fix it
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Key strategies for scaling developer marketing
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