Coffee with Developers - Dan Mindru - Product Marketing for Developers

Is your technical skill a barrier to your product's success? Learn why a marketing-first mindset is now critical for developers building their own products.

#1about 2 minutes

An indie maker's journey from design to development

A developer's path from disliking code to embracing frontend development and eventually becoming a freelance indie maker.

#2about 3 minutes

Overcoming the fear of launching on Product Hunt

The psychological barrier of launching on Product Hunt stems from the fear of failure, which can be overcome by reframing the experience as a learning opportunity.

#3about 3 minutes

A product launch is the start of your marketing

A successful launch on Product Hunt is not the end goal but the beginning of your marketing efforts and a chance to build relationships with early users.

#4about 5 minutes

Why developers must prioritize product marketing skills

Developers transitioning to indie making must learn marketing skills like SEO and user outreach because a great product won't find users on its own.

#5about 5 minutes

Competing with large companies on Product Hunt

Indie makers can successfully compete against large, well-funded companies on launch platforms by building a personal audience and brand in public.

#6about 6 minutes

Finding your own sustainable path as an indie maker

There are multiple valid strategies for indie makers, from shipping many small projects to focusing on one, and the key is finding a balanced approach that prevents burnout.

#7about 3 minutes

Automating boilerplate code to ship products faster

Tools that automate tedious setup tasks like logos, metadata, and config files help developers maintain initial project momentum and focus on core features.

#8about 3 minutes

Why now is the best time to be a developer

Modern AI tools like ChatGPT for learning and Copilot for coding have dramatically increased developer productivity, making it an incredible time to build software.