Headless and JAMstack - The State of Commerce Today

Is your monolithic commerce platform holding you back? Learn how a headless JAMstack architecture delivers faster sites and happier developers.

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Understanding JAMstack with a practical e-commerce example

JAMstack architecture is explained by comparing a dynamic site like Facebook to a static e-commerce site that uses APIs for dynamic actions like adding to a cart.

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The three core principles of a JAMstack mindset

Adopting a JAMstack mindset involves favoring prebuilt markup, delivering content via a CDN, and leveraging best-of-breed APIs instead of building services from scratch.

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How JAMstack improves the user experience through performance

Faster page load times from pre-built markup and CDN delivery directly improve user experience by reducing bounce rates and increasing conversions.

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Improving developer experience with a Git-based workflow

JAMstack enhances developer experience by using familiar Git-based workflows for content updates and enabling deploy previews for easier collaboration with designers and product managers.

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Addressing security, performance, and scalability in JAMstack

JAMstack sites are inherently secure, and potential API key exposure can be managed with serverless functions, while CDN delivery ensures high performance and scalability.

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Defining headless architecture as a multi-headed approach

Headless architecture decouples the backend from the frontend, enabling a multi-headed approach where a single backend can serve content to any client, from websites to VR apps.

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Headless commerce examples across different channels

Real-world examples demonstrate how headless commerce platforms can power shopping experiences on diverse channels like Instagram, VR games, and smartwatch apps.

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Combining JAMstack with a headless CMS for e-commerce

An e-commerce page can be built by identifying static content to pre-render using a headless CMS and fetching dynamic data like pricing on the client-side via APIs.

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Business benefits like easy maintenance and speed to market

The business value of a headless and JAMstack approach comes from simplified maintenance with atomic deploys and faster speed to market when launching on new digital channels.

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When not to use JAMstack and potential solutions

JAMstack may not be ideal for highly dynamic sites or very large sites with long build times, but the build time issue can be mitigated using a micro frontends architecture.

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Getting started with JAMstack and headless commerce

Developers can begin building JAMstack e-commerce sites using starter templates like Next.js Commerce and connecting them to headless platforms like CommerceTools.