Ines Akrap

Introducing the W3C Web Sustainability Guidelines

Digital technology accounts for 4% of global carbon emissions. The new W3C guidelines provide a clear framework for building a more sustainable web.

Introducing the W3C Web Sustainability Guidelines
#1about 2 minutes

Overcoming the challenges of sustainable web design

Sustainable web design adoption is hindered by difficulties in measurement and a lack of clear, authoritative guidance.

#2about 3 minutes

Understanding the carbon footprint of digital technology

Digital technologies contribute up to 4% of global carbon emissions, double that of the aviation industry, because the cloud is physically powered by data centers.

#3about 4 minutes

Differentiating between green and sustainable web design

While green design focuses only on environmental impact, sustainable design balances environmental, social, and economic factors.

#4about 2 minutes

The role of the W3C in creating web standards

The W3C provides authoritative standards for the web, with the goal of making sustainability guidelines as impactful as the legally mandated accessibility guidelines.

#5about 3 minutes

How the W3C community group developed the guidelines

The W3C Sustainable Web Community Group organized experts into four key areas to collaboratively define actionable principles for the entire product lifecycle.

#6about 6 minutes

A detailed look at a single sustainability guideline

Each guideline includes success criteria, impact and effort ratings, and maps to global reporting standards like GRI to make them actionable.

#7about 3 minutes

Accessing and contributing to the new guidelines

The open-source guidelines are available through a website and JSON API, with the ultimate goal of becoming an official W3C recommendation.

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