Baruch Sadogursky figures out how AI agents actually write code. At Tessl, he focuses on context engineering and spends time explaining why vibecoding doesn’t scale. Before this, he built the developer relations team at JFrog from a ten-person startup through its IPO.
He has a habit of being early to tech shifts—working with Java before generics, and doing DevOps before Docker existed. Baruch also co-authored Liquid Software and DevOps Tools for Java Developers, and is recognized as a Java Champion.