Ettore Zotarelli
Product manager at Mews who filters out the tech hype to build what users actually need.
Ettore Zotarelli is a Senior Product Manager at Mews. He focuses on practical product strategy, stripping away industry hype to build things that solve real user problems.
Ettore talks openly about the realities of AI integration—specifically, the fact that not every product needs it. He helps teams navigate stakeholder pressure for shiny new tech while staying grounded in actual customer needs. When he speaks, he is quick to share the realities and lessons learned from his own failed initiatives.