Breaking the Hardware Mindset: Overcoming Barriers to System-Level Innovation
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Réka Leisztner
Zühlke
Senior Consulting Manager
“Everything is better with Bluetooth.” Dr. Sheldon Cooper.
If The Big Bang Theory was a few years older, that quote would have said “blockchain” and, if it was now, it would be about AI. Tech fads have always and will always exist. They excite us, and they also excite the people who give us money.
But just like Penny’s hair ornaments did not get any better with Bluetooth, a lot of products do not and will not get any better with AI. As a product leader and strategist, we must find ways to stay user-centric in our solutions, while still satisfying the investors and stakeholders’ demand for “some AI”.
In this session I will share how I navigated that, the mistakes I have made, and the failed initiatives we had along the way. I trust the audience will rethink some of their projects and be better equipped to create remarkable, AI-powered products.
World Congress 2025
Réka Leisztner
Zühlke
Senior Consulting Manager
Alejandro Saucedo
Zalando
Director of Engineering, Science & Product
Annika Grosse
Avanade
Executive, Global D&AI Practice Lead
Leif Lindner
IFA MGMT
CEO
Alexander Birke
Accenture
Business Agility Coach
Benjamin Perlzweig
Atlassian
Global Alliance Lead
Emmanuel Viale
Accenture
Managing Director
Ming Wu
Atlassian
Head of Engineering for the DevAI organization
Anu Bharadwaj
Atlassian
President
Tobias Schlottke
OMR
CTO & Co-Founder