Marcus König is a growth operator and former VC who helps B2B software and fintech companies scale. Working as a hands-on consultant, he steps in to turn early traction into repeatable growth across marketing, sales, and success.
He argues that engineering and go-to-market can no longer operate in silos. In his talk on developers as growth architects, Marcus breaks down how technical decisions—from API design to error messages—directly impact adoption and retention. By uniting these teams, he helps businesses build sustainable revenue engines.
