Growth Lead

We are seeking a highly strategic, entrepreneurial and data-driven person to be the engine behind our rapid expansion. This is a crucial leadership role responsible for the overall strategy and execution of all initiatives designed to drive awareness, foot traffic, customer acquisition, and loyalty, with a primary focus on maximizing the success of new and existing coffee shop locations.

Reporting directly to the Founders Team, you will lead a team encompassing Brand & Marketing, Customer Acquisition & Activation, Event Management, Design, and Community Management.

Your success will be measured by your ability to implement scalable growth systems and deliver measurable results in a high-speed, hyper-growth environment.

What You'll Do:

Growth Strategy & Leadership

• Develop and execute a comprehensive, data-driven growth strategy that directly supports expansion of our footprint as well as the ongoing success of our existing locations.
• Lead, mentor, and inspire a diverse team (Brand & Marketing, Events, Design, Community Management), fostering a culture of creativity, rapid experimentation, performance, and accountability.
• Work closely with the Social Media Team and the Activations Team do deliver integrated campaigns and strategies
• Own the Growth P&L and budget allocation, ensuring maximum Return on Investment (ROI) across all digital and local initiatives (e.g., maximizing dollars spent on Grand Opening events vs. targeted digital ads).
• Utilize full marketing toolbox (e.g., CRM, marketing automation, analytics platforms) to drive efficiency and effectiveness across all growth initiatives.

Local Marketing & Customer Acquisition

• Direct all Brand and Marketing efforts (digital, local print, in-store signage, app/loyalty programs) to build neighborhood brand equity, drive consistent foot traffic, and increase Customer Lifetime Value (CLV).
• Spearhead the "0 to 1" marketing launch playbook for new stores, ensuring seamless, high-impact Grand Openings that generate immediate buzz and sustainable business.
• Leverage geo-fencing, local partnerships, and targeted digital campaigns to capture the attention of the local trade area around each store.
• Develop and optimize customer acquisition and activation funnels to drive initial visits and repeat purchases.

Data Excellence & Hyperscaling

• Instill a culture of data-driven decision-making by defining key performance indicators (KPIs) to measure and adjust the impact of your work.
• Deeply analyze location-specific performance data, customer feedback, and competitive activity to inform strategic pivots and ensure sustained, healthy growth during periods of hyperscaling.

Community & Experience

• Define the strategy for Community Management and Event Management to truly embed each coffee shop into its neighborhood.
• Oversee the scheduling and promotion of local events and (tastings, workshops, local musician showcases) that drive off-peak traffic and foster loyalty.
• Work closely with the Operations team to ensure the in-store design and customer experience align seamlessly with the brand's marketing promise.

Do you have experience in Marketing?, * 5+ years of progressive leadership experience in growth, marketing, or a related function, with at least 3 years in a senior leadership role.

• Essential experience leading growth for a rapidly expanding brick & mortar/retail/F&B business (coffee, QSR, food service, hospitality, etc.). You understand site selection context, trade area marketing, and store-level economics.
• Proven track record in a hyper-scaling environment, demonstrating the ability to build scalable processes and high-performing teams under pressure and rapid change.
• Exceptional proficiency in data-driven decision-making and performance marketing. You must be comfortable with attribution, funnel optimization, A/B testing, and growth loops that directly impact physical store performance.
• Deep expertise across the entire growth stack, including localized digital marketing, CRM/loyalty programs, and local partnership development.
• Strong cross-functional leadership skills, with the ability to influence partners (Real Estate, Operations, Finance) at all levels.

Our mission: LAP is a grab-and-go coffee chain operation in micro size hubs, offering products at a price point customers can afford every day, multiple times a day. In short, we are on a mission to make the specialty coffee experience more accessible, digital, and convenient. In a world where services continue to move more towards digitalization, LAP (Life Among People) is bringing back the human touch paired with the personalisation and convenience that modern consumers have gotten used to. Centered around emotion, the smell of a morning coffee, the warmth of a coffee cup, the social interaction and conversations shared over a coffee, the smile of the barista - we're making high-quality coffee radically more accessible. You'll support our mission to grow, continuously evolve and expand our services as a Growth Lead (f/m/x)