Data & Analytics Executive

We are looking for someone who can take responsibility for the set up of robust tracking and reporting for clients.

With a background in data and analytics and a minimum of 1 year's experience working on GTM tracking. You will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class data solutions.

The Data & Analytics Executive will support the planning and implementation of tracking, assisting with tracking and reporting strategies and analysing reports to gain actionable insights. In this role, you will work closely with the team to create, edit and troubleshoot tracking set ups, while also helping to monitor and analyse reports, providing clients with actionable insights from your analysis. You'll have the opportunity to contribute ideas, learn from experienced colleagues, and develop your skills in using analytics and data tools.

The role will be supported by two expert Data Managers and senior support by the Search and Innovation Director., Analyse, interpret, and visualise data from multiple sources to provide actionable insights.

• Report creation Build and maintain dashboards and reports in Google Looker Studio or other BI tools e.g Power BI, or Tableau (nice to have).

• Monitoring Track and measure SEO and paid media performance using GA4, Google Search Console, and other relevant tools.

• Tracking set up Implement and audit tracking setups in Google Tag Manager and ensure accurate data collection.

• Strategy creation Collaborate with teams to identify data gaps, optimise processes, and recommend strategies.

• Data Compliance Ensure compliance with data governance and privacy regulations (GDPR, DMA) including having an up-to-date understanding of compliance requirements and consent mode.

• Data Storytelling Translate complex analytics into clear, compelling stories for clients and stakeholders.

• Analytics & Reporting: GA4, Google Looker Studio, Power BI, Tableau, Adobe Analytics (nice to have), Google BigQuery (nice to have), sGTM (nice to have)
• SEO & Paid Media Analytics: Google Search Console, Google Ads metrics
• Data Handling & Tools: Google Sheets, Google Slides, Google Tag Manager, Hubspot (nice to have)
• Experience with BigQuery and/or sGTM is a bonus
• Organised and detail-oriented
• Proactive and solution-focused
• Passion for SEO, paid media, and digital marketing analytics
• Strong storytelling skills with data, * You have previous experience in a marketing or SEO agency environment, with an interest or background in tracking and data
• You have experience integrating multiple data sources into dashboards
• You have the ability to identify gaps and optimise client journeys using analytics insights
• You are able to work well under pressure and carefully manage your own time
• You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis
• You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team

We care deeply about our community, our environment and each other's wellbeing. We have our own woodland which offsets our carbon footprint and our team seek to do good, as well as doing good business. Job outline *

• Salary of £25k - £31k depending on experience
• Opportunity to be part of a growing agency
• Company wide bonus scheme (up to 10% annual bonus)
• Access to our London office, woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places.
• Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus)
• Training and development opportunities

Locations *

• Bradford on Avon
• Woodland office (BoA)
• Beach office (to use 1 week a year in Woolacombe)
• Remote (one day flexible working)

Diversity & inclusion

Varn takes pride in creating an environment where everyone can be themselves. This starts with recruitment. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and nothing else. We do not discriminate based on any personal characteristic, we are a human first agency and we care about and celebrate individuals. If something is important to you or you have a particular need during the application process or during your time at Varn, please do let us know. How to get in touch

Our smart thinking, expert team is looking to recruit a Data & Analytics Executive to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO, AI search, digital PR and data analytics agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath., Our purpose is to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients results by being focused and passionate about the things we spend our time on. At Varn, our values are really important to us. So if you feel an affinity to the things that are important to us, then you are probably exactly the person we need to have onboard. We accelerate profitable growth for happy clients by delivering full service SEO, scaling technical SEO, digital PR and AI search, data analytics and reporting. Varn values Our values articulate what's truly important to our team, our culture and our business. Experienced experts As a team we know our SEO stuff, from technical know-how through AI & data analytics, optimising websites and all of the content and digital activity in-between. This means your business benefits from obsessive SEO-ers that really do know all there is to know about SEO. We have to deliver results for our clients otherwise it's all just SEO talk. Result metrics are always defined at the start of a project but typically are about outranking your competition and delivering more quality traffic. We like talking, but we like winning in SEO more. Helpful partner We work alongside our clients as a helpful honest partner. Partnerships are always more rewarding as this ensures we get results and allows our relationships to flourish. Importantly this makes our client relationships really enjoyable for our team. Trustworthy & ethical We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable. It is vital for us to work together with integrity and honesty, building strong partnerships on the way. Happy people Happy people is what we focus on here at Varn. We think life is simply too short not to make it fun, so let's enjoy working together. We love what we do and we want you to love your SEO journey with Varn :-) Caring team