Principal Frontend Engineer | Rotterdam

We're shifting toward AI-enhanced workflows that remove friction and accelerate delivery. You'll help us embed that mindset and approach in every sprint.

• Keep us shipping We work in a two-week delivery cadence, focused on calm, consistent progress that drives commercial outcomes fast.

• Remove friction, increase flow You'll spot the bottlenecks before they happen and design smarter, simpler systems to keep the team moving.

• Champion decoupling and modular design From headless architectures (Vue.js/NUXT) to backend-agnostic frontends, you'll help us build for speed, scale, and flexibility., Architectural Leader - You think big-picture and long-term, aligning fragmented efforts into a single, future-ready architecture.

• Team Builder - You share your knowledge, coach senior engineers, and lead by example, across borders and time zones.

• Tech Expert - You're fluent in modern frameworks (Vue.js/NUXT) and know how to build clean, modular, API-first systems.

• Performance-Minded - You obsess over mobile speed and frontend efficiency, not for vanity, but because it drives business.

• Fast & Pragmatic - You ship. You simplify. You make things work today, and improve them tomorrow.

• Present in Rotterdam - You're available to work from our Rotterdam office 5 days a week.

• Close enough to commute - Ideally, you live within 60 minutes of the office, one way.

Do you have experience in Vue.js?, Experience in e-commerce or high-growth tech environments.

• Hands-on experience transitioning from monolithic to headless architectures.

International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office. Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference. Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate. Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day.

Helloprint, in The Netherlands also known as Drukzo, is one of the fastest growing tech / e-commerce businesses in Europe. Started in 2013 by 4 young guys with a dream, quickly grown to an international tech / e-commerce player with more than 150 team members, growing at lightning speed.
With operations in The Netherlands, Belgium, The United Kingdom, France, Spain and Italy and offices in Rotterdam, Valencia, Liverpool and Turin, Helloprint serves over hundred thousands of customers, both consumers and businesses.