Head of Data Driven Insights
Role details
Job location
Tech stack
Job description
The Head of Data Driven Insights is a direct report to the Global CMO and serves as the leader responsible for transforming consumer, market, and business data into strategic advantage and measurable enterprise growth. This role owns the global insights agenda for the publishing organization and acts as the company's primary authority on consumer and player understanding, market intelligence, forecasting, and data-enabled decision making.
Leading three core functions, Consumer and Market Research, Forecasting and Analytics, and the Data Culture Office, the Head of Data-Driven Insights ensures that the company's creative and commercial decisions are powered by rigorous insight, predictive intelligence, and scalable data infrastructure. The role integrates qualitative and quantitative consumer learning, advanced analytics and stochastic forecasting, and enterprise-wide data-driven culture development, enabling the organization to maximize franchise performance, optimize investment allocation, and future-proof the business against volatility in platforms and consumer behaviour.
As a senior member of the global marketing leadership team, this position is expected to influence executive decisions beyond marketing, including portfolio prioritization, launch and lifecycle strategy, and long-term business model evolution. The Head of Data Driven Insights is accountable for elevating insights from a support function to a strategic growth engine, directly contributing to shareholder value through improved forecasting accuracy, higher marketing ROI, and stronger player lifetime value., * Define the global insights strategy in alignment with the CMO's brand, franchise, and TSR-oriented growth agenda.
- Lead and integrate the three Director organizations to operate as one coherent decision-intelligence engine.
- Oversee global Consumer and Market Research to translate consumer/player needs, motivations, and cultural signals into actionable business direction.
- Ensure research excellence across qualitative and quantitative methods, including global segmentation, concept testing, brand tracking, and conumser journey insight.
- Govern the end-to-end forecasting process led by Forecasting and Analytics, ensuring high-confidence evaluation of future slate business potential.
- Drive advanced analytics and data science applications including statistical modeling, machine learning, generative AI-enabled insight discovery, predictive modeling, and optimization.
- Establish enterprise standards for data governance, BI practices, and insight delivery through the Data Culture Office.
- Champion a scalable, future-proof BI ecosystem spanning data acquisition, pipelines, modeling, visualization, and democratized access.
- Embed data-driven behaviors and operating rhythms into Publishing and global marketing processes, reducing reliance on intuition-only decisions.
- Translate insights into executive narratives that influence portfolio, launch strategy, lifecycle investments, and commercial forecasting.
- Partner with cross-functional leaders in Sales, Market Development, Game Development, IT, and Finance to align decisions to shared metrics and priorities.
- Build high-performing global capabilities by mentoring directors and developing next-generation insight talent.
Key Performance Indicators (KPIs):
- Forecast accuracy for launch and lifecycle revenue across regions and franchises.
- Marketing investment efficiency improvements such as Marketing expense deduction rate.
- Player LTV, retention, and engagement improvements driven by insights-backed actions.
- Strength and adoption of standardized BI and data governance practices across functions.
- Measurable increases in insight usage in executive and publishing decision processes.
- Speed and quality of insight delivery for launch, live operations, and portfolio planning.
Requirements
Do you have experience in Profit & loss?, * 12+ years of leadership experience in consumer insights, marketing science, analytics, or business intelligence, with global scope.
- Proven ability to lead multi-disciplinary teams spanning research, forecasting, analytics, and data culture or BI functions.
- Deep expertise in qualitative and quantitative consumer research, including global market segmentation and cultural insight translation.
- Strong command of forecasting methodologies and business planning processes for entertainment or digital content slates.
- Demonstrated track record in applying advanced analytics, statistical modeling, and AI or machine learning to real business outcomes.
- High level financial literacy, including ability to connect insight outputs to P&L impact, investment allocation, ROI, and TSR drivers.
- Practical experience with BI ecosystems and data governance, including data pipelines, data quality standards, and scalable visualization platforms.
- Exceptional executive communication skills, with ability to frame complex data into strategic narratives for the CEO, CMO, and leadership committee.
- Strong cross-functional influence and stakeholder management capability in Japanese HQ and global matrix environments.
- Fluency in English required; Japanese proficiency strongly preferred.
- Passion for gaming and deep respect for player communities and cultural dynamics in global markets.
