Data & Analytics Lead (all genders) gesucht in Berlin
Role details
Job location
Tech stack
Job description
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Own and evolve BARFER'S Data & Analytics strategy across Marketing, Commercial, and Operations
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Lead, mentor, and develop up to 2 Analytics Engineers / Data Analysts Act as the main sparring partner for Marketing, Management, and other business teams
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Ensure reliable, scalable data pipelines and models in our modern stack (Airbyte, dbt, BigQuery)
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Oversee tracking and attribution setups (GTM, GA4, Google Ads, Meta, Shopify, Klaviyo)
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Translate business goals into KPIs, metrics, and actionable insights
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Drive advanced analytics topics such as attribution modeling, cohort & retention analysis, experimentation, and forecasting
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Define and uphold data quality standards, governance, and best practices
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Build and review dashboards and reporting for operational teams and leadership (Metabase, BigQuery, GA4, Looker Studio)
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Make data accessible and understandable - turning complexity into clarity
Requirements
- 4+ years of experience in Data Analytics, BI, or Analytics Engineering
- Proven experience leading projects and mentoring or managing team members
- Strong SQL skills; deep experience with dbt or similar transformation frameworks
- Solid understanding of marketing & growth analytics (GA4, GTM, paid channels, attribution)
- Experience working with Shopify-based D2C data is a big plus
- Comfortable working close to stakeholders and translating business questions into data solutions
- Strong analytical mindset with a pragmatic, business-oriented approach
- Bonus: Python experience and interest in advanced analytics or data science
- German language skills at least B1
Benefits & conditions
- A fast-growing, profitable company with a real purpose: improving animal health
- Hands-on team with short decision paths, lots of creative freedom, and real impact
- Bring your dog to work
- Modern office in Berlin + flexible remote options with a hybrid setup (minimum 2 days/week in the office)
- Employee discount on all BARFER'S products
- 30 days vacation per year - plus your birthday off
- €50 monthly BARFER'S card to spend on whatever you like
- Attractive compensation package incl. Deutschlandticket subsidy, JobRad, and much more
- Join a collaborative Data & Analytics team working with a modern data stack (BigQuery, dbt, Airbyte, Metabase, GA4, GTM, Shopify, Google Ads, Meta Ads, Klaviyo)
- High visibility: your work will directly shape how Marketing plans, invests, and measures success every day
