Martech Manager - App

Job DescriptionForward Role have partnered with a global retailer looking for an experienced Martech Manager - App to take ownership of the App Marketing technology and media stack. This role will be responsible fordriving growth across the iOS and Android apps in the UK and internationally.You'll be a key member of the Performance Marketing team, acting as the vital link between Marketing and the App Product Owners. This is a high-impact role where you'll shape how the business activates, measures, and optimises app media at scale - helping the business to unlock the full potential of the mobile ecosystem.Note: This is a 12 month fixed term contract.The RoleYou'll be the go-to expert for all things app marketing technology and app media strategy. You will:Own and evolve the App Marketing Technology stack, including MMPs and deep-linking solutionsDesign, develop, and manage app tracking frameworks (in-app events, deep linking, deferred deep linking) to improve attribution and campaign

performanceLead changes to data structures and taxonomies within the MMP to ensure accurate, privacy-compliant measurementPartner with marketing teams to define and implement stack improvements that drive stronger commercial outcomesManage App Signal Health, with a strong focus on SKAdNetwork and privacy-first measurementOversee SDK and server-to-server integrations with key media partners such as Google UAC, Meta, and TikTokWork closely with technical and development teams to prioritise and deliver change requestsContinuously evaluate the app marketing landscape, recommending new tools, technologies, and partnershipsCollaborate with Information Security to ensure secure and compliant audience and data processes across ad platformsAbout YouYou'll bring a blend of technical expertise, strategic thinking, and stakeholder confidence. Ideally, you'll have:Deep knowledge of the App Marketing Technology and App Media Strategy landscapeProven experience working with a Mobile Measurement Partner (MMP) such as Adjust, AppsFlyer, Branch, or KochavaExperience with app analytics platformsHands-on experience with mobile SDK integrations, deep linking, and in-app event configurationStrong analytical, organisational, and project management skillsConfidence working across marketing, product, and IT teamsA passion for sharing knowledge and upskilling others in app marketing technologyWhat's On OfferCompetitive salary - from £65kCar allowanceHybrid working - 1 day in the office a weekBonus25 days holiday + bank holidaysPrivate medical insuranceStaff discountAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.JBRP1_UKTJ