Ecommerce Specialist

We are excited to be working with a growing, consumer-focused business in the heart of Stoke on Trent. They are seeking a motivated and organised Consumer E-Commerce Lead to take ownership of the online customer journey across its e-commerce websites. This role is ideal for someone who enjoys improving how customers move through a website - from first visit to purchase and beyond. You'll be hands-on with mapping, reviewing, and improving the customer journey, while ensuring websites are well structured, search-friendly, and easy to use. Main duties will include…

• Own and oversee the end-to-end online customer journey across e-commerce websites
• Map out the customer journey, identifying drop-off points and opportunities for improvement
• Improve navigation, content, page layout, and checkout experience to increase conversion
• Ensure website content and structure follow SEO best practices to improve search visibility
• Make basic HTML updates where needed (page structure, headings, links, metadata)
• Work with developers or external partners on more complex website improvements
• Manage product listings, content updates, and promotional activity
• Support product launches and digital marketing campaigns
• Track website performance and customer behaviour, using insights to recommend improvements
• Help coordinate tasks across the marketing team to keep projects on track

Do you have experience in SEO?, The successful candidate will have proven experience within e-commerce, digital marketing, or website optimisation. A clear understanding of improving the customer journey and the ability to improve SEO performance and on-page optimisation. You will be comfortable making simple HTML edits and updates, be familiarity with Shopify and website analytics tools and demonstrate a well organised approach to tasks. The ability to use Adobe Creative Suite and/or Canva is also desirable., We are looking for a self-motivated candidate, who thinks from a customer's point of view, enjoys improving how websites perform, and wants to grow their skills across e-commerce, SEO, and website optimisation. In return the company offer enhanced holiday entitlement, your birthday off and an early finish Friday. Hybrid working would be considered. Pension scheme and employee assistance programme is also on offer. If you would like to become a pivotal part of this growing business, then we would like to hear from you. Hybrid working will be considered.