CRM Specialist

At Metro Markets, CRM plays a central role in how we build long-term customer relationships, increase engagement, and drive sustainable revenue across multiple European markets. CRM also covers reputation management, including customer feedback and NPS-related communication, making it a key touchpoint throughout the customer journey. We're looking for a CRM Specialist to join our CRM team and help elevate our customer communication to the next level - with a strong focus on advanced analytics, experimentation, technical CRM execution, and scalable automation. In this role, you'll work closely with marketing teams, product, tech, data, commercial stakeholders, and country teams. You'll own CRM automations across all customer lifecycle stages, end-to-end, and actively shape how CRM supports acquisition, engagement, retention, reactivation, and reputation management at scale.

What you'll be doing As a CRM Specialist, you'll be responsible for planning, building, and optimizing automated CRM campaigns, newsletters and ad-hoc send-outs across multiple channels and markets. Email remains at the core and primary focus, while expanding additional CRM channels (e.g. push, in-app) is an important and growing part of the role. On a day-to-day basis, you will:

• Plan, create, and execute automated and ad-hoc CRM campaigns using Bloomreach, primarily via email
• Build and maintain advanced, dynamic email templates, working hands-on with HTML and Jinja (strong technical proficiency is required)
• Own and further develop CRM automations across the full customer lifecycle, collaborating closely with marketing, product, tech, data, commercial, and country specific teams
• Analyze campaign performance, customer behavior, and feedback signals (e.g. NPS), translating insights into clear optimization actions
• Work with analytics and reporting tools such as Power BI, Looker Studio, and Bloomreach reporting; experience with VS Code and basic Python is a strong plus
• Continuously improve segmentation, personalization logic, and templating frameworks
• Design, execute, and evaluate A/B tests and experimentation initiatives at scale
• Ensure data quality, correct tracking, and robust technical CRM setup in close collaboration with tech and data teams
• Act as a CRM subject-matter expert, proactively driving alignment and solving execution challenges across stakeholders
• Work in an agile setup, contributing to sprint planning and documentation using Jira and Confluence

Do you have experience in Python?, We're looking for someone who is highly analytical, hands-on, and comfortable working with code (e.g. HTML, Jinja) when needed, and who thrives in a role with strong cross-functional alignment and stakeholder management., * Proven experience in CRM campaign execution and automation, ideally in e-commerce, marketplaces, or retail

• Very stronganalytical skills, with the ability to turn complex data into actionable insights
• Excellent hands-on knowledge of HTML for email and templating languages such as Jinja (core requirement)
• Strong understanding of email and multi-channel CRM best practices,personalization, and lifecycle communication
• Experience working with CRM platforms, ideallyBloomreachor similar tools
• Hands-on experience with A/B testing and experimentation
• Experience collaborating with marketing, product, tech, data, commercial, and country teams
• Experience with BI tools (e.g.Power BI, Looker Studio); basic Python knowledge is a plus
• A structured, proactive working style with strong ownership
• Experience working in an agile environment using Jira and Confluence

Required:

• Hands-on experience with large-scale CRM automations and lifecycle communication
• Close collaboration with engineering and data teams on technical CRM setups

We've got

• A high-impact CRM role with ownership across multiple European markets
• Work on advanced automations, experimentation, lifecycle communication, and reputation management - not just newsletters
• Close collaboration with marketing, product, tech, data, commercial, and country teams
• The freedom to shape processes and actively influence how CRM is scaled at Metro Markets
• A collaborative, international environment with a strong focus on data quality and technical excellence

We work for those who wake up every day and want to make a difference. The ones who took their dreams and turned it into their own business.

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best - delight others.

Our product, the METRO Marketplace:
Marketplace GermanyMarketplace Spain