Data Analyst - AI & Automation

As a certified Google Ads and Microsoft Advertising Partner, we execute and manage successful campaigns in more than 10 languages for both national and international clients. We are seeking a talented and results-oriented Data Analyst - AI & Automation to join our growing team. You will leverage your expertise in both front-end and back-end development to create innovative solutions that drive user engagement and achieve marketing goals.

Responsibilities

• Analyze marketing data from multiple sources (Google Ads, Meta Ads, Google Analytics, SEO tools) to generate actionable insights
• Design and implement AI-powered automations to optimize internal workflows and client reporting
• Build and maintain dashboards and automated reports using Google Looker Studio, BigQuery, or similar
• Develop scripts and integrations using Python and APIs to connect marketing platforms, CRMs, and databases
• Explore and implement generative AI solutions (LLMs, AI agents, prompt engineering) to enhance team productivity
• Create and manage ETL pipelines and data workflows for cross-platform data consolidation
• Implement SEO/SEM best practices through technical optimizations on the server-side and front-end
• Stay current with the latest AI tools, automation frameworks, and data analysis methodologies
• A/B test different marketing initiatives and optimize campaigns for better performance

• Bachelor's degree in Data Science, Statistics, Computer Science, Mathematics, or a related field
• Language skills: fluency in English is a must; Spanish and/or German are a plus
• 1-3 years of experience in data analysis, business intelligence, or a related role
• Proficiency in Python (pandas, NumPy) and SQL
• Experience with APIs and data integration (REST APIs, webhooks, OAuth)
• Hands-on experience with AI tools (ChatGPT, Claude, Gemini) and prompt engineering
• Familiarity with automation platforms (n8n, Make/Integromat, Zapier, or Apps Script)
• Knowledge of digital marketing platforms (Google Ads, GA4, Meta Ads) is a strong plus
• Excellent analytical and problem-solving skills
• Self-starter mindset with the ability to work independently and as part of a team
• Passion for AI, emerging technologies, and continuous learning
• Ability to work independently and as part of a team

• Pioneer the AI and automation strategy of a Google Premier Partner agency
• Work with cutting-edge AI tools and real client data across international markets
• Collaborative and fast-paced work environment
• Multicultural environment and a multidisciplinary team
• Competitive salary plus performance incentives
• Opportunity for career development
• Flat hierarchies and short decision-making paths
• Flexible working hours
• Opportunity to learn, grow and develop your own ideas
• Free drinks, fruit and snacks

Optimanova is an international digital marketing agency based in Puerto de la Cruz in Tenerife, which was founded over 10 years ago by former Google employees.