Content & Channel Specialist
Role details
Job location
Tech stack
Job description
Reporting to Head of Brand Marketing & Communications, working to support the Channel and Creative Manager this is an exciting opportunity for a proactive, dynamic and creative individual to join the Global Brand & Client Department at McLaren Automotive.
Execute the craft that makes McLaren's stories impossible to ignore. You will turn approved creative territories and storylines into high-quality, channel-ready assets - film, photography, social media assets, digital assets and retailer materials - delivered on time, on brand and optimized for performance. Embedded within Brand Marketing & Communications and working with the Manager, Channel & Creative, you partner closely with Social/Website/Configurator, Product Marketing & Communications, Campaigns and Media Communications to keep the creative engine running at pace.
This role requires quality-controlling assets that power launches and always-on storytelling across markets and deploying them to the teams to distribute.
You will convert master creative into platform-specific executions that feel precise, modern and unmistakably McLaren - meeting accessibility standards and ultra-luxury expectations for craft and discretion.
You'll manage metadata, tagging, rights and embargo discipline in the content management system and package localization-ready toolkits for distributors/retailers. Your work ensures our content not only looks world-class but also moves attention, consideration, test-drives and orders.
What You'll Do
- Hands on design and creation of assets in line with brand guidelines for channels (retailer, social, events and digital).
- Support the Channel and Creative Manager in the briefing of creative agencies.
- Asset adaptation & versioning: Build channel-native edits (ratios, durations, subtitles, thumbnails, cut-downs) and copy variants from approved masters for social, web, configurator, retail screens and CRM - preserving craft, narrative integrity and brand voice.
- Quality control & brand guardrails: Own pre-publish checks (visual identity, typography, color, sound mix, logo lockups, accessibility, inclusive language) and maintain quality control for live assets.
- Content packaging for markets: Assemble localization-ready toolkits (asset menus, copy decks, alt text, subtitle files, transcreation notes, usage rights, do/don't guidance) and manage upload/rollout via DAM/CMS. Track adoption and flag gaps proactively.
- Metadata, rights & embargo discipline: Tag assets with smart metadata/taxonomy, expiry and territory rights, administer embargo schedules, coordinate secure distribution for sensitive launches and UHNW materials.
- Asset support for earned: Provide Media Communications with press-quality assets and ensure press kits are delivered on-time to a high standard.
- Asset production for paid media activity.
- Production operations: Maintain project trackers, file-naming conventions and version control.
- Approve minor channel-specific adaptations and metadata/thumbnail selections within brand guardrails.
Requirements
- 5+ years graphic design and multi-media content production/adaptation for luxury or performance brands. Proven ability to deliver high-craft assets at pace across social, web and retail environments.
- Graphic design degree, HND or equivalent qualifications
- Exposure to ultra-luxury sectors preferred
- Detail-obsessed who is calm under scrutiny and thrives in fast sprints.
- Sensitivity to UHNWI expectations-privacy, provenance, rarity-and the ability to encode these into tone, access and presentation.
- Microsoft 365; enterprise DAM/CMS; Adobe Creative Cloud (Premiere/After Effects/Photoshop/Lightroom/InDesign); subtitle and caption tools, * Creative and dynamic operator who can operate under pressure.
- Comfortable handling, presenting and inspiring all levels of the organization.
- Extremely high level of attention to detail.
- Out of the box thinking to bring McLaren Brand to life through emotional and engaging content.
- Confident in dealing with challenging situations and relationships.
- Able to adapt in a fast paced, high-pressured, ever-changing environment.
- Resilient, energetic, passionate and enthusiastic.
- A natural implementer and highly focused, process oriented.
- Understanding and experience of content production and performance.
- Effective at working and collaborating within large teams.
- Stakeholder management.
- Capacity to multitask and work on projects with varied lead-times.
- A clear understanding of, and passion for the McLaren Brand and products is a key requirement.
- Knowledge of McLaren's racing and road car heritage is a key requirement.
- High Computer literacy and graphic design skills.
Benefits & conditions
We offer a wide - ranging benefits package, which includes:
- Structured career development framework
- 25 days' holiday, plus bank holiday. Annual buy & sell up to five days
- Enhanced company pension scheme
- Discretionary annual bonus award
- Private medical insurance and health cash plan
- Life assurance benefit
- Ability to apply for a sabbatical of up to one year after only two years' service
- Benefits you can adapt to your lifestyle, such as discounted shopping
- Generous parental leave policies
- A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
