Head of Digital & E-commerce

We are seeking an experienced and strategic Head of Digital & E-commerce to lead our digital initiatives and online sales platforms. This role involves overseeing the development and execution of digital marketing strategies, managing e-commerce operations, and driving growth through innovative online campaigns. The ideal candidate will possess strong leadership qualities, excellent organisational skills, and a comprehensive understanding of digital marketing tools and analytics. This is a paid position that offers an exciting opportunity to shape our digital presence and expand our market reach., * Develop and implement comprehensive digital marketing strategies aligned with company objectives, including SEO, email marketing, social media management, and B2B marketing.

• Oversee the management and optimisation of e-commerce platforms using WordPress, ensuring a seamless user experience and high conversion rates.
• Lead content creation, including copywriting for web pages, blogs, and promotional materials, ensuring consistency with brand voice.
• Manage digital advertising campaigns across Google Ads and other platforms, analysing performance metrics to maximise ROI.
• Utilise Google Analytics and other analysis tools to monitor website traffic, user behaviour, and campaign effectiveness; prepare detailed reports for senior management.
• Coordinate with cross-functional teams to ensure cohesive branding across all digital channels.
• Manage a team of digital marketing specialists, providing leadership, mentorship, and performance evaluations.
• Organise project timelines using project management tools to ensure timely delivery of campaigns and initiatives.
• Maintain up-to-date knowledge of industry trends and emerging technologies to keep the organisation at the forefront of digital innovation.

Do you have experience in WordPress?, * Proven management experience within digital marketing or e-commerce environments.

• Strong expertise in SEO optimisation, Google Ads campaigns, Google Analytics, and email marketing platforms.
• Proficiency in Adobe Photoshop for content creation; experience with Microsoft Office Suite (WordPress, PowerPoint, Excel) is essential.
• Demonstrable skills in analysis and organisational management; ability to interpret data to inform strategic decisions.
• Excellent communication skills in English; capable of crafting compelling copy for diverse audiences.
• Experience in social media management across multiple platforms with a focus on B2B marketing strategies.
• Leadership experience with a track record of managing cross-functional teams effectively.
• Familiarity with IT systems relevant to digital operations; strong time management skills are essential for prioritising tasks efficiently. This role offers an engaging environment for a dynamic professional eager to lead innovative digital initiatives while contributing significantly to organisational growth through strategic e-commerce management.

Pulled from the full job description

• Flexitime
• Referral programme
• Company pension
• Casual dress
• Health & wellbeing programme, Job Types: Full-time, Permanent

Pay: £75,000.00-£90,000.00 per year

Benefits:

• Casual dress
• Company pension
• Flexitime
• Health & wellbeing programme
• Referral programme