Digital Analytics Manager
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Job description
stage.Own the strategy, governance, and execution of all 1:many customer communication channels, including Planhat, email campaigns, and customer newsletters.Partner with Product Marketing and Customer Success to deliver targeted in-app communications via Pendo.Collaborate with Product Marketing to create assets that support cross-sell, upsell, and product adoption.Customer Relationships, Experience & AdvocacyDesign and execute a differentiated "surprise and delight" motion that strengthens customer loyalty and unlocks future growth. Deliver 'wow' moments across the customer journey, including curated onboarding kits, personalised executive outreach, milestone celebrations, and first-board-meeting experiences.Plan and promote customer events such as webinars, roundtables, and user community sessions. Drive VIP engagement by ensuring priority accounts are invited to high-touch, in-person events and experiences.Own customer advocacy programmes, including customer advisory boards, Digital Capability Manager Location: Hybrid (some attendance at customer offices) Clearance: SC required (DV advantageous) Contract Length: 6 months Rate: Up to £600 per day IR35: Inside IR35 We are supporting a government programme seeking a Digital Capability Manager to..., Trade Marketing Manager We are seeking a commercially driven and results-oriented Trade Marketing Manager to join our dynamic team. This is an exceptional opportunity to work with a leading brand in the LED Lighting and Computer Memory product markets, supporting our..., Job Description Marketing Manager - Rare Disease Franchise Location: Central London (Hybrid) Contract: 18-Month Fixed-Term Contract Department: Commercial / Marketing Reports to: Marketing Lead About the Role: We are seeking a dynamic and experienced Marketing...
Requirements
beta communities, and customer awards programmes. Partner with Product Marketing to capture and promote customer success stories, case studies, testimonials, and references.Offboarding, Alumni & Re-engagementPartner with Customer Success to redesign the client/user off-boarding motion to preserve the relationship and enrol them into ongoing marketing activity.Partner with Rev Ops to map and track current and former users (using tools like Board Ex) to identify referral opportunities (NB: 57% of our new business has a former user supporting it) and collaborate with Sales on a targeted outbound motion.Required Skills and Experience3-5 years in B2 B Saa S marketing, with at least 1-2 years focused on customer marketing.Proven track record of running multi-channel marketing programmes / campaigns that directly drive customer expansion revenue.Familiarity with customer advocacy programme development and customer community building.Understanding of account-based marketing (ABM) principles.Strong data analysis and reporting capabilities; comfortable working with CRM and customer data platforms.Experience with marketing automation and customer success platforms (we use Hub Spot & Planhat & Pendo) and how to navigate customer data regulations.Experience with customer segmentation, journey mapping, and lifecycle marketing frameworks.Personal AttributesRevenue-focused mindset with strong commercial acumen.Excellent project management skills with ability to manage multiple workstreams simultaneously.Self-starter who can work autonomously and drive initiatives forward.Strong cross-functional collaboration skills; comfortable working across Marketing, Sales, Customer Success, and Product Marketing teams.Exceptional attention to detail, with strong organisational and planning capabilities.Private Pension SchemeBUPA Health and Dental insurance (including access to the My BUPA app)Group life assurance: 4x annual salary26 holiday days per calendar year in addition to Bank HolidaysCycle to work schemeEmployee Assistance Program including Bereavement and Probate HelplineAIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouseEye care and Flu Jab vouchers#J-18808-Ljbffr Similar jobs, Amazing opportunity for a self-motivated Sales & Marketing leader to manage a Sales & Marketing team and to drive the company's sales, marketing and account management activity both through individual contribution and team execution. Taking the business to a new level. This...