About the company
the right capabilities. And that's why we've builtOpenDoorforAmazon .OpenDooris a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveimpact- for them to innovate, learn, thrive, and occasionally fail too.The unique OpenDoor partnership model is built to deliver next-level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations and production.OpenDoor's values are built from Amazon's own16 Leadership Principles , and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to
challenge and impact what's done today and build a better future.By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business and creativity.ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement xLOB EU Lead. This is a Full Time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. This role has a dual reporting line into both Global Measurement Leads and is accountable to all EU LOB (line of business) Client Leaders.RESPONSIBILITIESWork closely
with the global measurement leads to develop and lead our Measurement vision and proposition across EUOwn the collaboration across EU Amazon LOBs to ensure consistent measurement standards, share learnings, and leverage scalable solutions that drive efficiency and alignment across teams, connecting in to other regions.Be responsible for translating client briefs to identify the most appropriate measurement methodologies including brand lift, digital attribution, and measurement & derivation of various exposure metrics such as multi-media reach, attention & other metrics.Evaluate measurement capabilities, ensuring a solid understanding of their statistical robustness and limitations.Develop clear and comprehensive measurement frameworks and learning agendas to define success metrics for campaigns and brand performance.Anticipate client needs by proactively identifying future challenges and opportunities in measurement. Provide strategic guidance to keep the team ahead of
industry trends and deliver innovative, forward-thinking solutions beyond responding to briefs.Develop experimental designs, including A/B testing, multi-cell lift studies, and geo-testing, with a strong grasp of the underlying statistics and logistics required for robust implementation.Deliver "best in class" analytical capabilities across the wider Measurement team, including the use of new methods, techniques, tools and systems.Be conversant with the basics of AI and its integration into measurement methodologies, including leveraging AI-driven tools for predictive modeling, optimisation, and insights generation.Work with data strategy to identify and integrate new and/or improved data sources that can improve media planning and/or performance.Work with the strategy, planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.Lead target setting and benchmarking for future campaign performance based on historical trends, (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events.Understanding and experience with consulting on Marketing Mix Modelling (MMM).BENEFITS OF OPENDOORUnparalleled Access:Gain direct experience working with one of the world's most innovative and influential companies.Mentorship & Training:Receive guidance from experienced professionals at both WPP and Amazon.Cutting-Edge Technology:Utilize industry-leading tools and platforms, including WPP Open.Data-Driven Environment:Develop your analytical skills and contribute to data-driven decision making.Global Impact:Be part of a team that is shaping the future of marketing on a global scale.Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks
to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please note this is a UK based role and requires individuals to have the right to work in this locationPlease read our Privacy Notice for more information on how we process the information you provide.#J-18808-Ljbffr
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