BI Analyst

We're looking for a BI Analyst who already knows this industry. You've come up through an operator's data team or another affiliate. You know what NDC, NGR, and retention curves mean in practice. And you're ready for a role where you can do more than service requests. What You'll Be Doing

• Turning data into decisions. You'll work directly with our data engineers on a Microsoft Fabric / Azure stack, pulling insight from affiliate, CRM, and web data that actually shapes how we spend, where we focus, and what we build next.
• Owning the numbers that matter. Player behaviour, channel performance, operator programme economics, content effectiveness - you'll know this data better than anyone, and you'll be the person the business turns to when it needs to understand what's happening and why.
• Building the reporting layer. You'll design and maintain dashboards and reports that people actually use - clear, accurate, and built for the decisions they're supporting, not for the sake of looking good.
• Working on AI tooling. We're building proprietary AI capability into how we acquire and understand audiences. You'll work with product and engineering to develop and interrogate that tooling - finding efficiencies and surfacing insights that wouldn't be visible any other way.
• Keeping the data honest. You'll own data quality across reporting - tracing discrepancies, maintaining consistency, and making sure the numbers we act on are numbers we can trust.
• Being genuinely useful to the business. Marketing, Commercial, Operations - you'll work across all of them, translating what the data says into language and recommendations that land with people who aren't analysts.

• Industry experience - operator, affiliate, or adjacent. You understand how this business model works, not just how data works.
• Strong SQL. Complex queries, not just lookups.
• Hands-on experience with Power BI or equivalent, and comfort working within a cloud data stack (Azure / Fabric / Synapse / Data Factory or similar).
• A track record of delivering insight that changed something - a decision, a strategy, a spend allocation.
• Clear communication. You can write a slide or talk through findings with a commercial director without losing either of them.
• The drive to work things out yourself. We'll give you the stack, the access, and the context - the curiosity has to be yours.

What Would Make You Stand Out

• Python or R for statistical analysis or modelling.
• Experience with marketing analytics tools - Google Analytics, GA4, attribution platforms.
• Familiarity with A/B testing or predictive modelling in a commercial context.
• Agile ways of working - Jira, Confluence, sprint cadences.

• £50,000 base + bonus scheme
• Hybrid working - remote Wednesdays and Fridays
• 25 days holiday
• Vitality Private Healthcare (on completion of probation)
• Milton Keynes parking permit (on completion of probation)