CRM Specialist

As a CRM Specialist at WPT Global, you will drive player engagement and retention through data-informed lifecycle marketing. You'll design, launch, and optimise campaigns across email, push, SMS, and in-app channels, working closely with Product, Design, and Customer Support to deliver a consistent, high-quality player experience., * Plan, create, and optimize CRM campaigns targeting specific customer segments across all channels (email, push, SMS, and in-app).

• Build automated customer journeys and real-time triggers to engage players throughout their lifecycle - from onboarding to VIP reactivation.
• Configure and test bonuses and promotions (casino, poker, and cross-sell) within the CRM platform.
• Analyse player behaviour and campaign performance, identifying opportunities for optimisation and improved retention.
• Collaborate cross-functionally with Product, Design, and Customer Support teams to ensure a seamless player experience and message consistency.
• Localise campaigns and adapt communication strategies for different regions and languages.
• Maintain CRM data hygiene, ensuring accurate segmentation, attributes, and dynamic content.
• Monitor KPIs and prepare weekly performance reports.
• Assist in A/B testing of campaign content, timing, and incentives to continuously improve effectiveness.

• Minimum 2 years of CRM experience in the iGaming industry (casino or poker required).
• Deep understanding of bonus systems, wagering logic, and retention mechanics.
• Hands-on experience with Customer.io
• Strong analytical mindset and comfort working with segmentation logic and dynamic data attributes.
• HTML knowledge for email editing and template adjustments.
• Fluent in English (written and spoken); additional language is a plus.
• Excellent organisational skills, able to manage multiple projects under tight deadlines.
• Proactive, detail-oriented, and passionate about CRM and player experience.
• Understanding of online poker and casino player behavior.

Competitive Salary

About WPT Global Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global now pioneers an avant-garde online platform, redefining how players and fans experience poker worldwide. Our team blends Silicon Valley innovators, data virtuosos, and gaming connoisseurs - all united by a shared mission: to craft a poker experience as exhilarating to spectate as it is to play, regardless of skill level.