Social Media Specialist

We're looking for a data-driven Social Media Advertising Specialist to own and scale our paid social campaigns across Facebook, Instagram, and other platforms. This is a high-impact role where you'll work closely with marketing leadership to drive qualified leads, manage ad spend, and continuously optimize performance., + Manage day-to-day Facebook and Instagram ad campaigns (build, optimize, and scale)

• Track and analyze key performance metrics (cost per lead, conversion rates, etc.) and adjust campaigns accordingly
• Collaborate with creative and content teams to test ad creatives, messaging, and landing pages
• Manage budgets across multiple product lines (roofing, siding, windows, etc.)
• Run A/B tests to improve performance across audiences, creatives, and offers
• Provide weekly and monthly performance reports to leadership
• Identify and fix underperforming campaigns quickly
• Stay up to date on platform changes and bring new ideas to improve results
• Work with internal teams to ensure lead quality and track performance through to sales

• 2-4+ years of experience managing paid social campaigns (Facebook/Instagram required)

• Strong understanding of Meta Ads Manager (campaign setup, audiences, tracking)

• Data-driven mindset with the ability to analyze performance and make improvements

• Experience managing monthly ad budgets ($25K-$100K+)

• Familiarity with CRM platforms (HubSpot is a plus)

• Understanding of what makes effective ad creative

• Strong communication skills and ability to report on performance clearly

• Organized and able to manage multiple campaigns at once Nice to Have:

• Experience with Google LSA, TikTok Ads, or YouTube Ads

o $60,000 - $80,000 base salary (depending on experience)

• Bonus opportunities based on performance
• High-impact role with visibility to leadership
• Opportunity to help scale a national brand
• Collaborative, fast-paced, and growth-oriented environment If you're someone who thrives in a performance-driven environment and wants to make a direct impact on business growth, we'd love to connect.

About Home Genius Exteriors Home Genius Exteriors has experienced rapid growth, expanding from $3M to over $200M in just five years. As we continue scaling toward becoming a nationwide company by 2030, we are looking for driven individuals who want to grow with us. Our mission is to provide "A Different Experience" to both our customers and our employees. We foster a high-energy, growth-focused environment built on training, development, and opportunity. At HGE, you're not just joining a home remodeling company - you're building a career with a company developing future leaders.