Social Media Specialist

• Content Creation & Scheduling: Create graphics, Reels, carousels, and captions across WBR's social media platforms. Build and maintain a weekly content calendar, scheduling posts at optimal times for each platform.
• Tone & Brand Management: Adapt voice and format across departments ranging from energetic fitness content to compassionate mental health messaging, within a unified WBR brand.
• Community & Platform Management: Monitor and respond to comments, DMs, and mentions in a brand-appropriate way. Escalate sensitive or crisis-related content immediately per WBR protocol.
• Cross-Team Collaboration: Coordinate with the graphics team to align creative assets with the content calendar. Support collaborative posts with Health Promotion and other campus partners.
• Strategy & Reporting: Attend weekly planning meetings with content ideas tied to department goals. Track performance metrics and share data-informed takeaways with the team.

What You'll Gain

• Content Strategy Experience: Plan, build, and manage a real content calendar for an active campus brand across multiple platforms.
• Multi-Audience Storytelling: Develop your ability to write and create for different audiences and tones, from fitness promotions to mental health awareness.
• Analytics & Growth Skills: Track real performance data and use it to inform content decisions, a skill that translates directly to marketing careers. Job Profile Duties/essential functions may include, but not be limited to, the following: Provides administrative support in an office setting, including tasks such as answering phones and emails, responding to customer inquiries, writing communications, and supporting staff with day-to-day operations. Level Summary Performs basic tasks and assists with administrative or operational duties under supervision. Roles are entry-level and aimed at providing exposure to workplace environments. Supervisory Responsibilities: Limited supervisory responsibilities. May supervise other student workers. Fiscal Responsibilities: No budgetary responsibility. Problem Solving: Addresses routine, well-defined problems under supervision. Independence of Action: Works under close supervision. Communication and Collaboration: Communicates primarily with supervisor and peers. Collaborates with team members to accomplish tasks.

Well-Being & Recreation is looking for a creative, self-motivated Social Media Specialist to manage our presence across multiple social media platforms. You'll build and maintain a content calendar, create platform-optimized content for multiple departments including Fitness & Recreation, Counseling & Psychological Services, Health Promotion, and more, and collaborate closely with our graphics and marketing team. This is a great opportunity for a student who wants real experience managing a multi-dimensional brand in a supportive, team-oriented environment., Enrolled for classes at Ohio University, Hocking College, another post-secondary education institution, or a secondary school during the current semester, immediate previous semester, or immediate upcoming semester. Able to follow instructions and complete tasks within deadlines. Basic knowledge of office software and communication tools. Departments may have specific minimum requirements., * Currently enrolled as a student at Ohio University in good academic standing.

• Experience managing or contributing to social media accounts and content calendars.
• Working knowledge of Adobe Creative Suite or similar university-approved content creation tools.
• Good writing skills with the ability to adapt voice and tone across platforms and audiences.
• Familiarity with major social media platforms, including their native scheduling and analytics tools.
• Comfortable handling sensitive content (mental health, wellness) with care.
• Experience with a dedicated social media scheduling or analytics tool.
• Background in communications, marketing, journalism, or a related field.
• Basic familiarity with social media analytics and data-driven content decisions., This role is primarily desk-based and involves extensive use of desktop computers. Occasionally, the job may require travel to attend meetings and programs.