Lead -Artificial Intelligence

The AI Specialist will be a key contributor in TCS Interactive's DX Practice, focusing on designing, developing, and deploying AI-driven solutions that enhance customer experience, marketing technology, and digital transformation initiatives. This role demands strong technical expertise in AI/ML and Generative AI, combined with a deep understanding of digital experience platforms and enterprise ecosystems. Solution Development:

• Design and implement AI-powered solutions for personalization, automation, and customer engagement across marketing, commerce, and service channels.

• Develop and optimize machine learning models for predictive analytics, recommendation engines, and conversational AI.

Innovation & Experimentation:

• Drive PoC and MVP-led experimentation for AI use cases in DX, leveraging frameworks

• Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering.

Integration & Deployment:

• Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud, AEM, CDP, and marketing automation tools.

• Ensure compliance with Responsible AI frameworks, geo-specific regulations, and data privacy standards.

Collaboration & Advisory:

• Work closely with DX Advisors, Experience Designers, and Martech SMEs to align AI solutions with client objectives.

• Participate in client workshops and strategic discussions to position AI capabilities effectively.

Do you have a Bachelor's degree?, Demonstrated experience of architecting and deploying AI powered solutions in Digital Marketing and Ecommerce projects. Must have experience in below key areas-

1. Customer Experience & Personalization - Personalized Content & Product Recommendations, Virtual Try-Ons & Styling AI assistants, Conversational commerce AI agents, Visual, Voice & multimodal AI powered search agents
2. Marketing & Content Generation - AI powered content creation & content supply chain that's optimized for SEO, AEO & GEO, Creative Adaptations agents, Customer segmentation & Audience Strategy Agent, Personalized Email, SMS, Social, etc. campaign automation agents, Compliance, Privacy & Preference management agents etc.
3. Ecommerce strategy & operations - Agentic commerce solutions, Dynamic pricing agents, Demand Forecasting & Inventory Management agents, Fraud prevention agents etc. Technical Expertise:

• Proficiency in AI/ML frameworks LangGraph, LangChain, TensorFlow, PyTorch, Generative AI multimodal models, and NLP techniques, Adobe and Salesforce suite of products

• Demonstrated experience of implementing advance AI native solutions leveraging techniques such as RAG (Retrieval-Augmented Generation), CoT (Chain-of-Thought) ReAct (Reasoning + Acting), DSPy (Declarative Structured Prompting), Knowledge Graphs, etc.

• Hands-on experience with cloud AI services (AWS, Azure AI, Google Cloud AI) and relevant cloud native AI stacks

• Strong experience in architecting and designing Enterprise grade systems

• Strong programming skills in Python and familiarity with evolving protocols MCP, UCP, A2A, APIs for integration etc.

Domain Knowledge:

• Understanding of digital experience platforms, marketing technology stacks (Adobe, Sitecore, Salesforce, etc.), and data ecosystems.

• Exposure to personalization engines, recommendation systems, and conversational AI., * Strong analytical and problem-solving abilities.

• Excellent communication and stakeholder management skills.

Ability to work independently and in cross-functional teams., Bachelor's Degree, Qualifications : BACHELOR OF COMPUTER SCIENCE