Specialist, Paid Social and Video

• The Marketing Specialist supports and scales Paid Social and Video Marketing across channels such as Paid Social, Connected TV, and YouTube, aligning with go-to-market strategies for Frontgate, Ballard Designs, Grandin Road, and Garnet Hill. This role drives customer acquisition and lifetime value, optimizes campaign performance, and coordinates video execution to deliver measurable results.
• You will report to the SR Manager, Paid Social & Video

Where you will Work

• This role is hybrid

What You'll Do

• Coordinate paid social and video campaign execution to drive customer acquisition, retention, and brand growth.
• Support campaign ideation and execution across Facebook, Instagram, TikTok, Connected TV, and YouTube; analyze performance and apply data-driven insights to maximize ROI.
• Partner with external agencies to design and execute tests, measure and report on campaign performance, and deliver actionable recommendations to improve efficiency and effectiveness.
• Partner with creative, analytics, and merchandising teams to plan and execute integrated campaigns.
• Monitor industry trends, platform updates, and emerging technologies to keep Cornerstone Brands at the forefront of digital marketing.

• 1+ years of experience in paid social and video marketing, with a proven track record in acquisition and performance optimization.
• Experience in campaign management across major social platforms and video channels (Facebook, Instagram, TikTok, YouTube, Connected TV).
• Strong analytical skills with experience in attribution modeling, A/B testing, and performance reporting.
• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.