Manager - Enterprise Storytelling

Inspire Brands, Inc.
Atlanta, United States of America
1 month ago

Role details

Contract type
Franchise
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior

Job location

Atlanta, United States of America

Tech stack

Artificial Intelligence
Scripting (Bash/Python/Go/Ruby)

Job description

The Manager - Enterprise Storytelling is responsible for creating, curating, and adapting compelling stories to communicate Inspire's corporate narrative across internal and external platforms. They develop and execute the strategy for Inspire's corporate newsroom and social channels, publishing frequent content, ensuring consistent messaging, and driving enhanced performance. They also manage internal storytelling platforms, including our weekly cultural newsletter 'The Ally,' contributing to our internal intranet, and looking for ways to embed narrative content into other internal channels and meetings., * Draft and publish articles to Inspire's corporate newsroom, working cross-functionally with content owners and managing robust review process

  • Source and pitch organic stories to articulate Inspire's growth, people, and community messages, conducting interviews with team members, franchisees, and other stakeholders to develop engaging content

  • Develop and update annual newsroom strategy to include peer benchmarking, key performance metrics, and recommended updates for performance in AI search

  • Manage Inspire's LinkedIn and Instagram channels to promote corporate narrative and culture, developing and publishing regular content to enhance engagement

  • Develop and publish Inspire's weekly Ally culture newsletter, highlighting brand updates, internal events, recognition, and team member stories

  • Publish storytelling content to Inspire's intranet platform (The Insider) and look for opportunities to embed content in other internal outlets (for example, enterprise and brand meetings)

  • Draft internal messaging for enterprise meetings and other business and cultural presentations

  • Leverage AI-powered tools to accelerate drafting, enhance tone alignment, and streamline content workflows

Requirements

Do you have experience in Video production?, Do you have a Bachelor's degree?, This individual should be a self-starter who brings a passion for people and innovation, balancing new ideas with consistent, top-notch execution., 4-year Degree in Communications, Public Relations, Journalism, or a related field, * 5+ years of progressive experience in communications or journalism

  • Experience in multiband, franchise, retail, foodservice, or consumer-facing industries preferred

  • Experience managing tight timelines and collaborating across teams to complete work

REQUIRED SKILLS & ABILITIES:

  • Strong writing and editing

  • Experience working in Canva or other design platforms

  • Experience shaping video and photo content (capturing, scripting, editing, etc.)

  • Familiarity with AI tools and applying GEO (Generative Engine Optimization) principles to online content

  • Relationship-building and cross-functional collaboration

About the company

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.   You must create an Indeed account before continuing to the company website to apply

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