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Role details
Job location
Tech stack
Job description
The Sr. Manager, Partner Marketing will lead the planning and execution of marketing initiatives with key external partners to support the long-term growth of a new platform. This role requires a strategic marketer with a track record of building and executing go-to-market plans for digital products or subscription services. The ideal candidate has experience working across internal and external teams, managing partnerships, and developing performance-driven campaigns that support customer acquisition and engagement. This role also serves as the main point of contact for CTV partners on app-related needs, liaising with internal teams to ensure smooth coordination.
A SNAPSHOT OF YOUR RESPONSIBILITIES
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Develop and execute partner marketing strategies that align with the growth goals.
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Lead day-to-day marketing relationships with key device partners, managing co-marketing campaigns, launch timelines, and strategic initiatives to drive installs, engagement, revenue, and overall brand visibility.
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Manage the end-to-end creative process by briefing the design studio on asset needs, reviewing deliverables for quality and alignment, coordinating stakeholder approvals, and ensuring final files are released to partners on schedule
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Define and prioritize the content roadmap to maximize placements, tune-in, and brand awareness, while coordinating closely with marketing, content, product, and legal teams to align on content calendars, product roadmaps, and technical integrations
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Work closely with brand marketing, distribution, and product to pitch priority content/special events and negotiate premium placements driving incremental impressions and revenue to the business
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Utilize AI to create efficiencies across workstreams that support partner-driven initiatives
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Cultivate positive professional relationships with partners, vendors, and internal teams
Requirements
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Proven experience in strategic planning, partner management, creative development and performance marketing
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Demonstrated strength in managing multiple concurrent campaigns across internal teams and external stakeholders, with a focus on delivering tailored solutions that align with each partner's unique objectives
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Proficiency in Smart TV ecosystems (e.g., Roku, Samsung, Vizio, FireTV) and app store marketplaces (Apple App Store, Google Play) with a solid understanding of platform-specific marketing and promotional opportunities
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Excellent communication and presentation in a fast-paced environment
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Demonstrates interest in leveraging AI tools to enhance workflow efficiency and integrate emerging technologies into day-to-day processes
Benefits & conditions
This is a Contract position based out of Los Angeles, CA. Pay and Benefits
The pay range for this position is $60.00 - $65.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type