Sr Salesforce Analyst

As a Senior CRM Analyst at Hertz, you will support the end-to-end development, deployment, and optimization of email, SMS, and push communications across Hertz, Dollar, and Thrifty global brands. This is a hands-on role focused on building and maintaining automated, trigger-based communications at scale using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO).

You will play a key role in building and scaling CRM capabilities across both platforms. This role requires strong technical execution, rigorous QA practices, and the ability to translate business needs into scalable, high-performing CRM solutions. You will support high-volume, global CRM programs across three brands and help evolve Hertz's CRM ecosystem as we expand.

What You'll Do

• Support end-to-end build and execution of CRM transactional campaigns and triggered journeys across SFMC and AJO

• Team with Product, IT, Legal, Customer Experience, and Marketing teams to identify gaps in customer communications

• Maintain and develop automated triggered communications, including segmentation, trigger logic, and data flows

• Execute hands-on development using AMPScript, SQL, SSJS, JSON, HTML, and CSS within SFMC

• Enforce rigorous QA processes, including pre-send validation, journey testing, and regression checks

• Monitor deliverability and campaign health, including bounce rates, spam signals, and inbox placement

• Troubleshoot data, automation, and journey issues while identifying performance improvement opportunities through testing and data analysis

• Maintain campaign tagging, documentation, and operational processes to support scalability

• Prepare and manage deployment workflows, including scheduling, sequencing, and release hygiene to avoid over-communication or conflicting messages

• Translate business requirements into scalable CRM solutions and independently execute builds

• Assist with promotional CRM campaign, including ad-hoc campaigns and leveraging AJO for event-based and real-time customer journeys, as needed

• 4+ years of hands-on experience within Salesforce ecosystem, particularly Marketing Cloud

• Proven ability to own end-to-end campaign and journey builds, from segmentation through deployment and QA

• Strong experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio), including building and managing automated journeys

• Proficiency in SQL and AMPScript for audience creation and dynamic content

• Experience with Adobe Journey Optimizer (AJO) or similar journey orchestration platforms

• Experience with HTML/CSS for email development

• Proficiency with Server-Side Javascript and JSON for triggered communications

• Strong understanding of QA processes, testing frameworks, and campaign validation

• Familiarity with deliverability best practices and CRM program health monitoring

• Ability to troubleshoot data, journey, and automation issues within CRM platforms

• Ability to troubleshoot issues and optimize campaigns using data and performance insights

• Strong collaboration and communication skills across cross-functional teams

• Bachelor's degree in Business, Marketing, or a related field (preferred)

• Experience in the travel, hospitality, or rental car industry is a plus

• Experience working in high-volume or multi-brand CRM environments

• Paid Time Off

• Medical, Dental & Vision plan options

• Retirement programs, including 401(k) employer matching

• Paid Parental Leave & Adoption Assistance

• Employee Assistance Program for employees & family

• Educational Reimbursement & Discounts

• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

• Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.