Product Owner, SMS
Role details
Job location
Tech stack
Job description
Product Strategy & Roadmap
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Define the SMS product vision for HCP engagement (informational and promotional programs); maintain a sequenced roadmap across capabilities like identity resolution, consent orchestration, and content review tooling.
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Establish program categories (e.g., alerts, medical education, field rep coordination), mapping each to required consent, disclosures, and opt out behaviors per TCPA and CTIA. Consent, Compliance & Governance
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Operationalize TCPA requirements: capture prior express written consent for promotional messaging, manage revocations within the required timeframes, and maintain immutable consent logs; implement compliant STOP/HELP workflows and quiet hour/state overlays as applicable.
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Ensure CTIA/10DLC compliance: secure campaign registrations, support message throughput/brand trust, adhere to carrier vetting, and prevent disallowed practices (e.g., list renting).
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Align with HIPAA when content could reveal PHI; specify secure messaging paths or content controls to avoid PHI exposure over standard SMS; maintain BAAs with vendors and audit trails. Requirements, Backlog & Delivery
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Translate needs into user stories with acceptance criteria, prioritize by risk, value, and regulatory deadlines.
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Partner with SMS deployment team on standard practices for message cadence, timing, and content variants with strict guardrails; ship improvements to opt in conversion, first message experience, and link destination compliance.
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Partner with engineering on integrations: CRM/MA platforms, consent vaults, 10DLC registries, short code/toll free provisioning, link tracking with privacy controls, and analytics. Measurement & Reporting
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Define and own compliance & performance KPIs: opt in rate, confirmation completion, STOP processing time, carrier error codes, spam complaint rate, delivery and click through by campaign type; publish auditable reports for legal and brand teams.
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Monitor regulatory changes and carrier policy shifts; proactively adjust requirements, content templates, and system behavior. Cross Functional Leadership
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Facilitate a recurring Compliance Design Review bringing together legal/privacy, med/reg, brand, data, and engineering to resolve tradeoffs early and maintain speed without risking compliance.
Requirements
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5+ years in Product Owner/Manager roles shipping messaging or martech capabilities; proven backlog ownership and roadmap delivery.
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Demonstrated experience implementing TCPA compliant messaging (consent capture, opt out automation, documentation).
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Working knowledge of CTIA/10DLC ecosystem (campaign registration, vetting, throughput, and carrier policies).
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Familiarity with HIPAA fundamentals (PHI, Security Rule safeguards, BAAs) and how they interact with messaging platforms.
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Ability to translate FDA/FTC promotional requirements into productized templates and workflows (for HCP direct communications). Preferred
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Experience with healthcare stacks (CRM/MA, CDP, identity resolution, consent management platforms, secure messaging).
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Exposure to CMS/Joint Commission expectations for secure clinical messaging if programs intersect operational communications.
Benefits & conditions
The potential base pay range for this role, when annualized, is $87,000.00 - $217,600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
