CRM Product Manager
Role details
Job location
Tech stack
Job description
The Technology organization is a global function that partners closely with business leaders across regions and brands to enable scalable, secure, and customer-centric capabilities for the Client. The team is responsible for defining, delivering, and operating enterprise technology solutions that support business growth, operational excellence, and continuous innovation. Technology spans multiple core capability areas, including but not limited to:
- Enterprise Applications & Platforms (CRM, ERP, digital experience, and operational systems)
- Data, Analytics & Master Data Management
- Software Engineering & Enterprise Value Delivery
- Business Analysis & Quality Assurance
- Infrastructure, Cloud & End-User Computing
- Cybersecurity, Risk & Compliance
- IT Service Management & Support
The Technology team works across geographies and time zones to deliver reliable, modern platforms that support sales, marketing, customer service, operations, and fulfillment. In partnership with business stakeholders and external vendors.
Technology ensures systems are stable, scalable, and aligned to enterprise standards while continuously improving user experience and data-driven decision making. As part of this mandate, the Technology organization defines and executes the enterprise CRM and Data strategy, ensuring that customer platforms support business objectives, drive adoption, enable personalization, and remain competitive in a rapidly evolving digital landscape., The CRM Product Manager The CRM Product Manager is responsible for setting the strategic direction and long-term vision for the organization's overall CRM product/CRM system. This role ensures that CRM functionalities and enhancements are closely aligned with business objectives and customer needs. Acting as the bridge between business stakeholders and technical teams, the CRM Product Manager drives the product roadmap, prioritizes initiatives for maximum impact, and fosters a culture of innovation and continuous improvement. The Product Manager is accountable for delivering a CRM solution that supports business growth, enhances customer experience, and keeps pace with market and technology trends. The CRM Product Manager is responsible for the following results:
- Develop and articulate a compelling long-term product roadmap and strategic vision for the CRM system, ensuring alignment with overall business goals and market opportunities.
- Champion the CRM product vision, value, and benefits across the organization, driving user adoption and engagement.
- Manages the CRM product from ideation through launch, adoption, ongoing enhancements, and eventual retirement.
- Collaborate with CRM Product Owner(s) to evaluate and prioritize initiatives based on business impact, customer needs, and resource availability. Ensure that the most valuable features and improvements are delivered efficiently.
- Coordinate across product teams to maintain consistent delivery and innovation.
- Serve as an escalation point for risks, issues, and critical decisions related to CRM product delivery. Proactively identify potential obstacles and facilitate timely resolution.
- Engage with key stakeholders to gather requirements and validate outcomes.
- Monitor market trends, competitor offerings, and emerging technologies to inform product strategy and maintain a competitive edge.
- Define and track key product metrics and KPIs to measure success, inform decision-making, and drive continuous improvement.
- May own relationship with software vendor.
Requirements
A bachelor's or master's degree in Business Administration, Information Systems, Computer Science, Marketing, or a related field; or five or more years of relevant experience in product management or CRM; or an equivalent combination of education and experience., + Strong communication and vendor relationship management skills.
- Proven ability to define, track, and analyze key product metrics and KPIs for continuous improvement.
- Strong ability to drive user adoption, engagement, and communicate product value across the organization.
- Skilled in collaborating with stakeholders and cross-functional teams to prioritize and deliver high-impact features.
- Experience developing and managing product roadmaps, articulating strategic vision, and aligning CRM initiatives with business objectives.
- 5+ years in product management or CRM systems, with a track record of delivering successful CRM products.