UI/UX Designer - Visual First

This is a performance role, not a "make it pretty" role. We are not looking to hire a generic designer. What you'll own

• Visual direction and creative across product and promotions
• UI/UX for key player journeys (signup, deposit, gameplay, promos)
• Promo and campaign design (bonuses, tournaments, VIP, reactivation)
• Design consistency across product, web, and lifecycle channels

What you'll do

• Create original, high-quality visual assets that grab attention and drive action

• Design interfaces that reduce friction and increase conversion

• Turn promos into compelling in-product and CRM experiences

• Work closely with CRM and product teams to align design with player behaviour

• Iterate fast based on performance, not opinion, Product or UI work that shows real usage (not just concepts) What success looks like

• Promo creatives that drive clicks, deposits, and engagement

• Improved conversion across key product flows

• Strong, consistent visual identity across everything players see

• Fast execution without bottlenecks

This is fast, commercial, and performance-driven design where your work directly impacts revenue. Technical and software skills

• Visual and graphic design - creating high-quality, attention-grabbing assets and maintaining a strong visual identity
• UI/UX design - designing usable, conversion-focused flows for player journeys (signup, deposit, gameplay, promos)
• Promo and campaign design - designing in-product promotions, bonuses, tournaments, VIP campaigns, and reactivation campaigns
• Mobile-first design - designing interfaces optimized for mobile users
• Cross-platform design consistency - ensuring a consistent look across product, web, and CRM/lifecycle channels
• Conversion optimization - designing to reduce friction and increase clicks, deposits, engagement, and retention
• Performance-driven iteration - testing, iterating, and improving designs based on real metrics and user behaviour
• Portfolio of shipped work - demonstrating experience with real, implemented designs, both promo/visual and product/UI

Software tools likely required or beneficial

• Figma, Sketch, or Adobe XD for UI/UX and interface design
• Adobe Creative Suite (Photoshop, Illustrator, After Effects) for high-quality visual and promo assets
• InVision, Zeplin, or Miro for prototyping, collaboration, and design handoff
• Analytics and A/B testing tools such as Google Optimize, Mixpanel, or Amplitude to measure and iterate based on performance
• CRM and marketing tools such as Braze, Salesforce Marketing Cloud, or HubSpot for aligning design with player campaigns and lifecycle

We are looking for someone who can create high-impact visual work and turn it into experiences that drive deposits, gameplay, and retention., * Strong visual and graphic design ability (non-negotiable)

• Solid UI/UX skills and ability to design usable, conversion-focused flows
• Experience in iGaming, betting, gaming, or high-engagement products (strongly preferred)
• Ability to design for mobile-first, global audiences
• Comfortable working in a fast, high-output environment, Strong familiarity with iGaming, betting, gaming, or high-engagement products is strongly preferred, along with comfort working in a fast-paced, high-output environment.