Manager, Website & AI Growth

We're looking for someone who loves to build and optimize websites directly, leverages AI to move faster across development, SEO, and automation, and thinks like a true growth operator-focused on results, not just activity.

About Allstar Services

Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of high-performing home services brands. We are investing heavily in digital infrastructure, AI, and conversion optimization to drive the next phase of growth.

What You'll Own

You will build, optimize, and scale the entire digital ecosystem across multiple brands and markets.

Website Strategy + Development

• Own all websites and landing pages across brands
• Build and optimize sites (WordPress or modern stacks)
• Improve UX, speed, structure, and mobile performance
• Launch new sites for expansion markets

Conversion + SEO (Revenue-Focused)

• Own conversion rates across the funnel (click lead booked appt)
• Run A/B tests, optimize funnels, and improve lead quality
• Drive SEO strategy including technical SEO, site structure, and content performance

AI-Driven MarketingDevelopment (Critical)

• Leverage AI to:

• Accelerate website builds and iterations
• Improve SEO and content generation
• Enhance personalization and conversion
• Automate workflows and campaigns

• Evaluate and implement emerging tools across:

• AI dev frameworks
• SEO automation platforms
• CRO and experimentation tools

Marketing Automation + Lifecycle

• Build and optimize email/SMS flows (lead nurture, reactivation, retention)
• Own segmentation, triggers, and campaign performance
• Improve conversion across the full lifecycle

Execution + Ownership

• Manage agencies and vendors-but you are the operator
• Set timelines, execute fast, and iterate constantly
• Build dashboards and report on performance tied to revenue

Core Experience

• 4-8+ years in web development, CRO, or growth marketing
• Proven experience building and optimizing high-converting websites
• Strong WordPress or equivalent CMS expertise
• Hands-on experience with:

• GA4 / analytics
• A/B testing tools
• SEO (technical + on-page)

AI Fluency (Must Have)

You are actively using AI tools today-not just experimenting.

Examples may include (but not limited to):

• AI-assisted dev tools (e.g., code generation, site builders)
• SEO automation platforms
• AI content and CRO tools
• Workflow automation tools