Research Internship - Digital Marketing Transformation (Song)

Do you get excited by questions like: How can brands stay relevant in a fast-changing digital world? Curious how organizations use data, technology and creativity to create better customer experiences? And are you looking for a thesis internship where you can combine academic research with real business impact? Then this might be the opportunity for you.

At Accenture Song, we help leading organizations transform the way they do marketing. From smarter personalization strategies to future-proof marketing operating models: we work at the intersection of strategy, data, technology and creativity to drive growth through relevance.

Team As a Research Intern, you'll become part of our Marketing Advisory team within the Marketing capability. A team of strategists, thinkers and problem-solvers who help clients rethink and improve their marketing and customer experience capabilities.

You'll work alongside experienced consultants, get exposure to real client challenges, and contribute to projects that shape the future of marketing. At the same time, your thesis remains your main priority and we'll actively support you throughout the journey.

Daily Tasks On a daily basis,depending on available projects the following can be expected:

• Write your thesis,with support from experienced consultants in our team

• Research trends in digital marketing, customer experience and personalization

• [optional] Support maturity assessments and benchmarking analyses for clients

• [optional] Assist in developing insights that contribute to transformation strategies and roadmaps

• [optional] Help structure and analyze data to support decision-making

• [optional] Contribute to presentations, reports, and client deliverables

• Collaborate with cross-functional teams (strategy, data, technology) to explore innovative solutions

• Present your findings to internal stakeholders and the broader team

• [optional] Gain hands-on experience as a consultant within Accenture Song

Research We support research topics that connect to the following domains, among others:

• Digital Marketing Transformation

• Customer Experience Strategy

• Personalization & Relevance at Scale

• Marketing Operating Models

• Currently pursuing a Master's degree (e.g. Business Administration, Marketing, Economics, Data/Analytics, or a technical field with business interest)

• Strong analytical mindset and interest in data-driven decision making

• Curious about digital marketing, customer experience, and technology

• Comfortable working with data, research methods, and structured problem solving

• Strong communication skills and ability to clearly present ideas

• Proactive attitude and willingness to learn in a fast-paced environment

• Ability to work both independently and as part of a team

• Proficiency in English and Dutch (C1)

• Curiosity to develop yourself further

As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements/activities/projects to enhance your intern experience. Being part of the Song Talent Factory, you will: * Get professional guidance on finding the next step in your career; * Get expert support on your thesis topic while leveraging all Accenture resources; * Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (AI & Data,Commerce, Design & Digital Product Creation, Service and Marketing); * Work on a large, internship-long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer; * Be part of the Accenture Song community through companywide and intern specific engagement events * Enjoy the wide variety of training opportunities; From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!, Accenture Song Accenture Song accelerates growth and value for our clients through sustainable customer relevance. Our capabilities range from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring bold ideas to life with the greatest impact through the unlimited potential of creativity, technology and intelligence. Take a look at: www.accenture.com/song. Song is one of five services that make up one Accenture - the others being Strategy & Consulting, Technology, Operations and Industry X. WHAT WE BELIEVE Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. Our position as partner to many of the world's leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with., Accenture is committed to providing veteran employment opportunities to our service men and women. Please read Accenture's Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process. About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other. We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work. At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces .