Senior Salesforce Marketing Cloud Technical Lead

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Technical Lead to serve as the technical authority across complex client engagements. This role owns the end-to-end technical execution of SFMC implementations-translating solution designs into scalable, high-quality builds while ensuring alignment with platform best practices, client objectives, and long-term maintainability. Working within a cross-functional team that includes project managers, solution architects, business analysts, creatives, developers, QA, and client stakeholders, the Technical Lead will guide architectural decision-making, assess trade-offs, and act as the primary expert on Salesforce Marketing Cloud capabilities and constraints. The ideal candidate brings deep hands-on SFMC experience, strong data architecture expertise, and the judgment to make sound technical decisions in fast-paced, client-facing environments., * Lead the end-to-end technical implementation of Salesforce Marketing Cloud solutions across multiple client engagements.

• Translate business and solution requirements into scalable, maintainable, and supportable SFMC builds.\
• Serve as the senior technical authority on SFMC capabilities, limitations, and architectural best practices.
• Drive sound technical and architectural decisions related to personalization, segmentation, journeys, automation, and platform configuration.
• Own and guide implementations across core SFMC modules, including:

• Journey Builder
• Automation Studio
• Email Studio
• MobilePush
• MobileConnect
• Interaction Studio (Personalization)
• Contact Builder
• Content Builder
• CloudPages
• Intelligence Reports
• Data Extensions

• Design, optimize, and govern SFMC data architecture, including:
• Build and support sophisticated lifecycle, triggered, and multi-channel campaigns using industry best practices for performance, scalability, and governance.
• Troubleshoot and optimize SFMC configurations, automations, and journeys.
• Advise on and support integrations, including:

• Marketing Cloud Connect
• Multi-org connector configurations
• Salesforce Marketing Cloud APIs

• Partner with architects and platform teams to validate integration feasibility and design decisions.
• Collaborate with cross-functional teams to identify risks, resolve technical challenges, and ensure delivery quality.

• 5+ years of hands-on Salesforce Marketing Cloud experience in a technical implementation, delivery, or lead role.
• Proven experience leading or owning complex SFMC implementations in enterprise or agency environments.
• Deep, hands-on expertise across core SFMC modules, including Journey Builder, Automation Studio, Email Studio, MobilePush, MobileConnect, Interaction Studio, Contact Builder, Content
• Builder, Data Extensions, CloudPages, and Intelligence Reports.
• Strong understanding of SFMC data architecture, including contact models, relational data structures, data views, segmentation frameworks, and key management.
• Advanced proficiency in SQL; working knowledge of AMPscript, HTML, and CSS.
• Experience with Marketing Cloud Connect, multi-org connector configurations, and Marketing Cloud APIs.
• Demonstrated ability to make strong technical and architectural decisions based on business objectives, platform constraints, and best practices.
• Track record of delivering scalable, maintainable, and supportable marketing automation solutions.

The base compensation range for this role in the posted location is: $100,000.00 - $130,000.00

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave

• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)

• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)

• Life and disability insurance

• Employee assistance programs

• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Capgemini ist einer der weltweit führenden Anbieter von Management- und IT-Beratung, Technologie-Services und Digitaler Transformation. Als ein Wegbereiter für Innovation unterstützt das Unternehmen seine Kunden bei deren komplexen Herausforderungen rund um Cloud, Digital und Plattformen.