Social Media Specialist

We are seeking a creative and strategic Social Media Specialist to lead and evolve PerkinElmer's social media presence across key platforms. This role will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, grow engagement, and support lead generation and customer loyalty.

The ideal candidate will have a deep understanding of social platforms, content trends, and analytics, and will bring an authentic passion for storytelling that resonates with both scientific and corporate audiences., Social Strategy & Planning

• Develop and own PerkinElmer's social media strategy across platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and others).
• Work with the regional marketing team to understand use of specific platforms to help determine the posting strategies
• Align social content and messaging with brand voice, campaign themes, and broader marketing objectives.
• Maintain a cohesive editorial calendar for organic and paid social campaigns.
• Collaborate with marketing and content leads to ensure consistent global brand storytelling.

Content Creation & Publishing

• Partner with content, design, and product teams to create compelling social assets - including copy, imagery, short-form video, and stories.
• Write platform-native content optimized for engagement, reach, and interaction.
• Schedule, post, and manage daily content across social media channels.
• Ensure all posts reflect the brand's tone, visual standards, and compliance requirements.

Community Management

• Monitor comments, direct messages, and brand mentions in real time.
• Engage with followers, respond to inquiries, and foster meaningful community interactions.
• Manage approval and escalation processes with internal stakeholders, including legal and corporate communications.
• Proactively identify opportunities for thought leadership and real-time engagement.

Social Analytics & Reporting

• Track key performance metrics (impressions, engagement, click-through rates, follower growth, and conversions).
• Analyze campaign performance and audience behavior to identify trends, insights, and optimization opportunities.
• Present regular reports and recommendations to stakeholders to guide social strategy and content direction.

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience managing corporate social media channels across multiple platforms.
• Proven success in developing and executing social media strategies that drive measurable results.
• Strong writing and editing skills, with a keen understanding of tone and voice across channels.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, or similar).
• Familiarity with paid social media campaigns and audience targeting.
• Ability to balance creativity with data-driven insights and performance metrics.
• Exceptional organizational skills and attention to detail in managing multiple campaigns.