Head of Digital Commerce

ResponsibilitiesContent & Creative Customer Engagement StrategyOwn the website content strategy, ensuring creative consistency and brand aesthetic across all digital experiencesTranslate consumer insight and market trends into compelling, regionally relevant online journeysPartner with the Digital Platform team to build and execute a roadmap of initiatives that drive key KPIsEmbed first-party data and A/B testing into all content and creative decisions to drive continuous optimisationBuild strong cross-functional relationships to unlock and maximise commercial opportunitiesLeverage AI tools to drive operational efficiencies and enhance performance Yield & Revenue ManagementMaximise online sales yield by optimising product visibility and performance across all digital touchpointsDevelop and execute scalable on-site visual merchandising strategies tailored by market and customer segmentBuild and manage forecasting models aligned to merchandising budgets, identifying risks and opportunitiesOptimise delivery and payment propositions to improve conversion and customer experienceCollaborate with Performance Marketing and CRM to drive efficiency across acquisition and retentionLeverage SEO as a key traffic and revenue channel, connecting content, merchandising and growth strategiesLead localised trading strategies across international markets, including VM, content, photography and marketing channelsBuild reporting frameworks that clearly articulate product and marketing performance by market Digital Analytics & MeasurementDevelop a best-in-class digital analytics programme in partnership with the analytics teamEnsure the website data layer supports accurate tagging, tracking and reportingDeliver weekly trading updates combining qualitative and quantitative insightsDemocratise analytics through dashboards and visualisation tools to support decision-making across the businessUse analytics to optimise product storytelling across PLP and PDP, driving engagement, conversion and AOVLead and embed a robust A/B testing programme across digital trade and content Team LeadershipLead, coach and develop a high-performing team, with clear development plans and progression pathwaysStructure the team to balance operational excellence with strategic trading focusBuild a culture of accountability, collaboration and continuous improvement

SkillsProven experience leading digital trading, eCommerce or content functions within a premium or high-growth brandStrong commercial mindset with a deep understanding of digital KPIs and customer behaviourHighly data-driven, with experience using analytics to inform strategy and decision-makingAbility to influence and collaborate with senior stakeholders across multiple functionsComfortable operating in a fast-paced, scaling environmentPassionate about delivering best-in-class digital customer experiences

Employee Benefits:* 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)* A day off to celebrate your birthday.* Pension Scheme* Group Life Insurance* Employee Assistance Programme (EAP)* Length of Service Award* Refer a Friend Scheme* Staff uniform for retail employees* Generous Staff and Friends and Family Discount* Annual Volunteer Day* Cycle to Work Scheme* Tech Scheme* Eye Care Vouchers* Real Living Wage Employer* Employee led committees* Social events and biannual parties* Enhanced maternity and paternity package after 2 years of service.

About Us:ME+EM is one of the UK's fastest-growing luxury fashion brands. In addition to a thriving global digital presence, we operate flagship stores in London and Edinburgh, concessions within Harrods and Selfridges, and have recently expanded with new store openings in the U.S. At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding. Our office and stores are always busy and fast paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone's hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution.