Platform Manager

ResponsibilitiesLead the marketing workstream for a large-scale website re-platform programmeCoordinate the migration of practice websites onto the new Sanity CMS platformManage and oversee website build activity and go-live deliveryWork closely with Project Managers, Technical Architects, marketing teams, and development partnersBuild strong working relationships with third-party agencies, web development partners, and SaaS vendorsEngage with operational, practice, and technical stakeholders across the businessHelp improve digital data quality and customer journey performance through initiatives such as first-party data capture and server-side taggingIdentify opportunities to introduce AI-enabled tools to improve content delivery, analysis, and operational efficiencySupport delivery of a scalable, consistent, and high-performing digital platform across a multi-site environment

Skills & ExperienceExperience working with CMS platforms, ideally Sanity CMSProven experience delivering large-scale website re-platform projectsExperience working within multi-site and/or multi-brand environmentsStrong stakeholder management and communication skillsAbility to explain technical or complex information clearly to both technical and non-technical audiencesExperience working alongside third-party agencies and delivery partnersStrong organisational skills with the ability to manage multiple website launches simultaneouslyUnderstanding of modern digital marketing technologies, analytics, and data optimisation practicesExposure to Azure-based digital platforms would be beneficialComfortable working in a fast-moving transformation environment

Job ProfileWe're looking for a Digital Marketing Platform Lead to play a key role in a major website re-platform programme for a growing healthcare organisation with over 370 locations across the UK.This is a high-impact role focused on consolidating multiple practice websites into a single modern digital platform built on Sanity CMS and Azure infrastructure. Working closely with Project Managers, Technical Architects, internal marketing teams, and external delivery partners, you'll take ownership of coordinating website builds, managing go-lives, and ensuring a smooth migration journey across the estate.The programme is entering a critical delivery phase, with initial proof-of-concept sites scheduled to launch at the end of June, making this an excellent opportunity for someone who enjoys fast-paced transformation projects with visible business impact.The role is primarily remote, with occasional travel to offices in London and Cheltenham.